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| CIM REVISION CARDS: MARKETING RESEARCH AND INFORMATION 04/05
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 To order this title, and for more information, click here
By
Marketing Knowledge, A global provider of online marketing and management qualifications.
Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in
passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points
are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the
content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted
lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list
of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily
addressed and memorised.
Audience
Students studying for the CIM Professional Diploma in Marketing module entitled Marketing Research and Information.
Contents
Introduction; Information in the knowledge economy; The marketing database; The marketing research process; Using secondary research;
Observation research; Qualitative research; Quantitative data; Questionnaire design; Sampling; Quantitative data analysis; Presenting
marketing research.
Bibliographic & ordering Information
Spiral Bound, 136 pages, publication date: OCT-2004
ISBN-13: 978-0-7506-6289-5
ISBN-10: 0-7506-6289-1
Imprint: BUTTERWORTH HEINEMANN
Price: Order form
USD 16.95
GBP 8.99
EUR 12.95
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
076/736
Last update: 4 Aug 2008
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