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| BUSINESS MODELING AND DATA MINING
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 To order this title, and for more information, click here
By
Dorian Pyle, PTI, Leominster
Description
Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them.
The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can
be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole
domain of the problem.
This book articulately explains how to understand both the strategic and tactical aspects of any business problem,
identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield
most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem
first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution.
The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations.
Audience
Data miners, data analysts, marketing and financial analysts.
Contents
Part I: A Map of the Territory: The World, Knowledge and Models. Translating Experience. Modeling and Mining: Putting It Together. Part
II: Business Modeling: What is a Model? Framing Business Models. Getting the Right Model. Getting the Model Right. Deploying the Model.
Part III: Data Mining: Getting Started. What Mining Tools Do. Getting the Initial Model: Basic Practices of Data Mining. Improving the
Mined Model. Deploying the Mined Model. Part IV: Methodology: Methodology. Resources.
| Bibliographic details |
Paperback, 650 pages, publication date: MAY-2003
ISBN-13: 978-1-55860-653-1
ISBN-10: 1-55860-653-X
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
EUR 68.95
GBP 45.99
USD 76.95
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Last update: 27 Sep 2008
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