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| KEY ACCOUNT SELECTION MATRIX (WINDOWS 95, 98 OR NT4 VERSION)
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 (serial number only)
To order this title, and for more information, click here
By
The Marketing Process Company
Description
Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald,
Rogers and Woodburn's 'Key Customers: How to manage them profitably'.
This framework:
* Addresses one of the hottest areas in strategic
marketing and customer management practice
* Displays customer information in easy-to-communicate charts
* Based on the unique expertise
of Professor Malcolm McDonald
Key Account Selection Matrix is a stand-alone product with no additional software requirements.
Bibliographic & ordering Information
Network Version, publication date: MAY-2000
ISBN-13: 978-0-7506-4894-3
ISBN-10: 0-7506-4894-5
Imprint: BUTTERWORTH HEINEMANN
Price: Order form
GBP 95
EUR 114
USD 125
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/733
Last update: 5 Aug 2008
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