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| BUSINESS TRAVEL AND TOURISM
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 To order this title, and for more information, click here
By
John Swarbrooke, Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UK
Susan Horner, Principal Lecturer in Marketing, Sheffield Hallam University, UK
Description
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical
perspective.
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and
tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing
of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences,
exhibitions, and incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition
and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first
text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date
case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is
an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure,
business studies, hospitality management or geography.
Audience
Degree and BTEC, HND/C courses in travel and tourism.
Tourism options in leisure, business studies, hospitality management and geography courses.
Contents
The context - Introduction; The historical development of business travel and tourism; The demand side of business travel and tourism;
The supply side of business travel and tourism; The role of the destination in business travel and tourism; The macro environment of
business travel and tourism; The impacts of business travel and tourism; The development and management of business travel and tourism
- The physical infrastructure of business travel and tourism; The human resource infrastructure of business travel and tourism; Marketing
the business travel and tourism product; The practice - The organization of business tourism events; Examples of good practice; Major
interactive exercises; The future - Key challenges for the future of business travel and tourism; Case studies.
| Bibliographic details |
Paperback, 384 pages, publication date: SEP-2001
ISBN-13: 978-0-7506-4392-4
ISBN-10: 0-7506-4392-7
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 41.95
USD 48.95
GBP 29.99
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Last update: 26 Sep 2008
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