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Journal of Consumer Psychology
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Imprint: ELSEVIER
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Editors C.W. Park
Marshall School of Business, Dept. of Finance and Business Economics, University of Southern California (USC), 3660 Trousdale Parkway, Los Angeles, CA 90089, USA, Email: choong@usc.edu
Area Editors T. Childers
University of Kentucky, Lexington, KY, USA
V. Folkes
University of Southern California (USC), Los Angeles, CA, USA
Z. Gurhan-Canli
Koç University, Istanbul, Turkey
D. Iacobucci
Vanderbilt University, Nashville, TN, USA
D. MacInnis
University of Southern California (USC), Los Angeles, CA, USA
V. Morwitz
New York University, New York, NY, USA
S. Nowlis
Arizona State University, Tempe, AZ, USA
L. Peracchio
University of Wisconsin-Milwaukee, Milwaukee, WI, USA
R.E. Petty
The Ohio State University, Columbus, OH, USA
S. Posavac
Vanderbilt University, Nashville, TN, USA
J. Priester
University of Southern California (USC), Los Angeles, CA, USA
N. Schwarz
University of Michigan, Ann Arbor, MI, USA
M. Sujan
Tulane University, New Orleans, LA, USA
K. Wertenbroch
INSEAD, Fontainebleau, France
Y. Yi
Seoul National University, Seoul, South Korea
Editorial Board R. Adaval
Hong Kong University of Science & Technology, Kowloon, Hong Kong, Email: mkadaval@ust.hk
N. Agrawal
Kellogg Graduate School of Management, Evanston, IL, USA
R. Ahluwalia
University of Minnesota, Minneapolis, USA
J.W. Alba
University of Florida, Gainesville, FL, USA
C.T. Allen
University of Cincinnati, Cincinnati, OH, USA
R. Batra
University of Michigan, Ann Arbour, MI, USA
H. Baumgartner
Pennsylvania State University, University Park, PA, USA
R. Bagozzi
University of Michigan, Ann Arbor, MI, USA
M. Barone
University of Louisville, Louisville, KY, USA
W.O. Bearden
University of South Carolina, Columbia, SC, USA
J.R. Bettman
Duke University, Durham, NC, USA
M. Brendl
Kellogg Graduate School of Management, Evanston, IL, USA
M. Brucks
University of Arizona, Tucson, AZ, USA
R.E. Burnkrant
The Ohio State University, Columbus, OH, USA
Z. Carmon
INSEAD, Singapore, Singapore
D. Chakravarti
University of Colorado, Boulder, CO, USA
T. Chartrand
Duke University, Durham, NC, USA
A. Chattopadhyay
INSEAD, Singapore, Singapore
A. Chernev
Kellogg Graduate School of Management, Evanston, IL, USA
M. Cronley
Miami University, Oxford, OH, USA
R. Dhar
Yale University, New Haven, CT, USA
K. Diehl
University of Southern California (USC), Los Angeles, CA, USA
A. Drolet
University of California at Los Angeles (UCLA), Los Angeles, CA, USA
J. Escalas
Owen Graduate School of Management, Nashville, TN, USA
R. Fazio
The Ohio State University, Columbus, OH, USA
G.J. Fitzsimmons
Duke University, Durham, NC, USA
G. Gorn
Hong Kong University of Science & Technology, Kowloon, Hong Kong
E. Greenleaf
New York University, New York, NY, USA
A. Greenwald
University of Washington, Seattle, WA, USA
C. Haugtvedt
The Ohio State University, Columbus, OH, USA
T.B. Heath
Miami University, Oxford, OH, USA
P.M. Herr
University of Colorado, Boulder, CO, USA
D. Hoffman
University of California at Riverside, Riverside, USA
M. Houston
University of Minnesota, Minneapolis, USA
W.D. Hoyer
University of Texas at Austin, Austin, TX, USA
J. Huber
Duke University, Durham, NC, USA
J. Inman
University of Pittsburgh, Pittsburgh, PA, USA
S.P. Jain
Indiana University, Bloomington, IN, USA
C. Janiszewski
University of Florida, Gainesville, FL, USA
G. Johar
Columbia University, New York, NY, USA
D. John
University of Minnesota, Minneapolis, USA
F. Kardes
University of Cincinnati, Cincinnati, OH, USA
P.A. Keller
Dartmouth College, Hanover, NH, USA
A. Kirmani
University of Maryland, College Park, MD, USA
R. Kivetz
Columbia University, New York, NY, USA
J.G. Klein
INSEAD, Singapore, Singapore
H. Krishnan
Indiana University, Bloomington, IN, USA
J. Kwong
Chinese University of Hong Kong, New Territories, Hong Kong
A.Y. Lee
Kellogg Graduate School of Management, Evanston, IL, USA
S-M. Leong
National University of Singapore (NUS), Singapore, Singapore
T. Lowrey
University of Texas at San Antonio, San Antonio, TX, USA
M.F. Luce
Duke University, Durham, NC, USA
R. Lutz
University of Florida, Gainesville, FL, USA
J. Lynch
Duke University, Durham, NC, USA
P. Malaviya
INSEAD, Fontainebleau, France
S. Mantel
Indiana University-Purdue University at Indianapolis (IUPUI), Indianapolis, IN, USA
L. McAlister
University of Texas at Austin, Austin, TX, USA
G. Menon
New York University, New York, NY, USA
R. Meyer
University of Texas at Dallas, Richardson, TX, USA
J. Meyers-Levy
University of Minnesota, Minneapolis, USA
D. Mick
University of Virginia, Charlottesville, VA, USA
A. Monga
University of South Carolina, Columbia, SC, USA
A. Morales
Arizona State University, Tempe, USA
M. Morrin
Rutgers University, Camden, NJ, USA
J. Mowen
Oklahoma State University, Stillwater, OK, USA
J. Nunes
University of Southern California (USC), Los Angeles, CA, USA
J. Park
Korea University, Seoul, South Korea
V. Patrick
University of Georgia, Athens, GA, USA
C. Pechmann
University of California at Irvine, Irvine, CA, USA
M.T. Pham
Columbia University, New York, NY, USA
R.G.M. Pieters
Universiteit Tilburg, Tilburg, Netherlands
P. Raghubir
University of California at Berkeley, Berkeley, CA, USA
R. Raghunathan
University of Texas at Austin, Austin, TX, USA
A.R. Rao
University of Minnesota, Minneapolis, USA
R.S. Ratneshwar
University of Missouri at Columbia, Columbia, MO, USA
M. Richins
University of Missouri at Columbia, Columbia, MO, USA
J.E. Russo
Cornell University, Ithaca, NY, USA
D.W. Schumann
University of Tennessee, Knoxville, TN, USA
J. Sengupta
Hong Kong University of Science & Technology, Kowloon, Hong Kong
S. Shavitt
University of Illinois at Urbana-Champaign, Champaign, USA
B. Shiv
Stanford University, Stanford, CA, USA
L.J. Shrum
University of Texas at San Antonio, San Antonio, TX, USA
I. Simonson
Stanford University, Stanford, CA, USA
D. Soman
University of Toronto, Toronto, ON, Canada
E.R. Spangenberg
Washington State University, Pullman, WA, USA
B. Sternthal
Kellogg Graduate School of Management, Evanston, IL, USA
D. Thompson
Georgetown University, Washington, DC, USA
G. Ulkumen
University of Southern California (USC), Los Angeles, CA, USA
R. Unnava
The Ohio State University, Columbus, OH, USA
M. Viswanathan
University of Illinois at Urbana-Champaign, Champaign, USA
T. White
University of Illinois at Urbana-Champaign, Champaign, USA
P. Williams
University of Pennsylvania, Philadelphia, PA, USA
R. Wyer
Hong Kong University of Science & Technology, Kowloon, Hong Kong
R. Yalch
University of Washington, Seattle, WA, USA
C. Yeung
National University of Singapore (NUS), Singapore, Singapore
G. Zauberman
University of Pennsylvania, Philadelphia, USA
S. Zhang
University of California at Los Angeles (UCLA), Los Angeles, CA, USA
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