 |  |  |  |  |  |  | INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING |  |  |  |  |  |  | Official Journal of the European Marketing Academy
|  | |  | Editorial Board |  | Editors: |  | | S. Stremersch | Erasmus University Rotterdam, The Netherlands; Duke University, USA
|  | | D.R. Lehmann | Columbia University, USA
|  | Editorial Assistant: |  | | C. Nalagon | Erasmus University Rotterdam, The Netherlands
|  | Area Editors: |  | | P. Danaher | University of Auckland, New Zealand
|  | | M.G. Dekimpe | Tilburg University, The Netherlands and Catholic University Leuven, Belgium
|  | | B.G.S. Hardie | London Business School, UK
|  | | J.J. Inman | University of Pittsburgh, USA
|  | | S.D. Jap | Emory University,Atlanta, Georgia USA, Email: sjap@emory.edu
|  | | G. Johar | Columbia University, USA
|  | | A. Krishna | University of Michigan, Stephen M. Ross School of Business, USA
|  | | E. Muller | New York University, USA
|  | | W.J. Reinartz | INSEAD, France
|  | | A. Rindfleisch | University of Wisconsin-Madison, USA
|  | | D. Soberman | INSEAD, France
|  | | R. Staelin | Duke University, USA
|  | | H. van Heerde | University of Waikato, New Zealand
|  | | P.C. Verhoef | University of Groningen, The Netherlands
|  | | R.S. Winer | New York University, USA
|  | Members of the Editorial Review Board: |  | | J.W. Alba | University of Florida, Gainesville, FL, USA
|  | | S. Albers | University of Kiel, Germany
|  | | R. Batra | University of Michigan, Ann Arbor, MI, USA
|  | | H. Baumgartner | Pennsylvania State University, State College, PA, USA
|  | | D.R. Bell | University of Pennsylvania, USA
|  | | A-C. Bemmaor | ESSEC, Cergy-Pontoise, France
|  | | T.H.A. Bijmolt | University of Groningen, The Netherlands
|  | | S. Botti | London Business School, London, UK
|  | | D. Bowman | Emory University, Atlanta, GA, USA
|  | | E. Bradlow | University of Pennsylvania, USA
|  | | R.J. Brodie | University of Auckland, New Zealand
|  | | B. Bronnenberg | UCLA, USA
|  | | R.E. Bucklin | UCLA, USA
|  | | P. Chandon | INSEAD, France
|  | | R.K. Chandy | University of Minnesota, USA
|  | | A. Chattopadhyay | INSEAD, Singapore
|  | | A. Chernev | Northwestern University, USA
|  | | J. Chiang | Cheung Kong Graduate School of Business, China
|  | | P. Chintagunta | University of Chicago, IL, USA
|  | | W. Chu | Seoul National University, Seoul, South Korea
|  | | A.T. Coughlan | Northwestern University, USA
|  | | I. S. Currim | University of California, CA, USA
|  | | G. De Jong | Erasmuc University Rotterdam, The Netherlands
|  | | T. Erdem | Stern School of Business, NYU, NY, USA
|  | | J.U. Farley | Dartmouth College, USA
|  | | G.J. Fitzsimmons | Duke University, USA
|  | | H. Gatignon | INSEAD, France
|  | | I. Geykens | Tilburg University, The Netherlands
|  | | E. Gijsbrechts | Tilburg University, The Netherlands
|  | | E. Godes | Harvard University, USA
|  | | P.N. Golder | New York University, USA
|  | | D.G. Goldstein | London Business School, UK
|  | | G.J. Gorn | Hongkong University of Science & Technology, Hong Kong
|  | | R. Grewal | The Pennsylvania State University, USA
|  | | S. Gupta | Havard University, USA
|  | | G. Haubl | University of Alberta, Canada
|  | | J.R. Hauser | MIT Sloan School of Management, USA
|  | | O.P. Heil | Johannes Gutenberg University, Mainz, Germany
|  | | K. Helsen | University of Science and Technology, Hong Kong
|  | | L. Hildebrandt | Humboldt University, Berlin, Germany
|  | | C. Homburg | University of Mannheim, Germany
|  | | M. Houston | University of Minnesota, USA
|  | | W.D. Hoyer | University of Texas, Austin, TX, USA
|  | | W.A. Kamakura | Duke University, Durham, NC, USA
|  | | F.R. Kardes | University of Cincinnati, OH, USA
|  | | D-H. Kim | Yonsei University, Korea
|  | | R. Kivetz | Columbia University, USA
|  | | A. K. Kohli | Emory University, GA, USA
|  | | M. Krafft | University of Muenster, Germany
|  | | T.V. Krishnan | National University of Singapore, Singapore
|  | | G. Laurent | HEC, France
|  | | P.S.H. Leeflang | University of Groningen, The Netherlands
|  | | A. Lemmens | Erasmus University Rotterdam, The Netherlands
|  | | S.M. Leong | National University of Singapore, Singapore
|  | | J. Levav | Columbia University, USA
|  | | B. Libai | Tel Aviv University, Israel
|  | | G.L. Lilien | Pennsylvania State University, State College, PA, USA
|  | | S.B. MacKenzie | Indiana University, USA
|  | | P. Manchanda | University of Chicago, USA
|  | | T. Meyvis | New York University, USA
|  | | C.P. Moreau | University of Colorado, USA
|  | | E. Ofek | Harvard University, USA
|  | | V.P. Padmanabhan | INSEAD, France
|  | | K.H. Pauwels | Dartmouth College, USA
|  | | R. Peres | Hebrew University of Jerusalem, School of Business Administration, Jerusalem, Israel
|  | | M.T. Pham | Columbia University, USA
|  | | C. Pinson | INSEAD, Fontainebleau, France
|  | | L.L. Price | University of Arizona, USA
|  | | S. Puntoni | Erasmus University Rotterdam, The Netherlands
|  | | D.D. Purohit | Duke University, USA
|  | | W.P. Putsis Jr. | University of North Carolina at Chapel Hill, USA
|  | | S. Rajiv | National University of Singapore, Singapore
|  | | A. Rangaswamy | Penn State University, The Smeal College of Business, USA
|  | | D. Reibstein | University of Pennsylvania, Philadelphia, PA, USA
|  | | J.H. Roberts | University of New South Wales, Sydney, Australia
|  | | W.T. Ross | Pennsylvania State University, USA
|  | | J.R. Rossiter | University of Woollongong, Australia
|  | | M. Sarvary | INSEAD, Fontainebleau, France
|  | | L.K. Scheer | University of Missouri, Columbia, MO, USA
|  | | B.H. Schmitt | Columbia University, New York, NY, USA
|  | | R. Shachar | Tel Aviv University, Israel; Duke University, USA
|  | | V. Shankar | Texas A&M University, TX, USA
|  | | S. Siddarth | University of Southern California, USA
|  | | C. Sismeiro | Imperial College, London
|  | | B. Skiera | University of Frankfurt, Germany
|  | | R. Srinivasan | University of Texas, USA
|  | | S. Srinivasan | University of California, USA
|  | | R.K. Srivastava | Emory University, USA
|  | | J-B. Steenkamp | Tilburg University, The Netherlands
|  | | F. ter Hofstede | University of Texas, USA
|  | | O. Toubia | Columbia University, USA
|  | | M. Uncles | University of New South Wales, Sydney, Australia
|  | | D. Vakratsas | McGill University, Canada
|  | | G.H. van Bruggen | Erasmus University Rotterdam, The Netherlands
|  | | C. Van den Bulte | University of Pennsylvania, Philadelphia, PA, USA
|  | | W.R. Vanhonacker | Hong Kong University of Science & Technology, Hong Kong
|  | | H.C.M. Van Trijp | University of Wageningen, The Netherlands
|  | | J. Villanueva | IESE Business School, Madrid, Spain
|  | | M. Villas-Boas | The University of California, Berkeley, CA, USA
|  | | L. Wathieu | Havard University, MA, USA
|  | | K.H. Wathne | BI-Norwegian School of Management, Norway; University of Wisconsin-Madison, USA
|  | | B.A. Weitz | University of Florida, Gainesville, FL, USA
|  | | K. Wertenbroch | INSEAD, France
|  | | B. Wierenga | Erasmus University Rotterdam, The Netherlands
|  | | G. Zauberman | University of Pennsylvania, USA
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