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Editorial Board
Contact the EditorEditorM.G. Dekimpe | Universiteit Tilburg, Tilburg, Netherlands |
Managing EditorC. Nalagon | Erasmus Universiteit, Rotterdam, Netherlands |
Policy BoardH. Gatignon | INSEAD, Fontainebleau, France |
D.R. Lehmann | Columbia University, New York, NY, USA |
J. Steenkamp | University of North Carolina, Chapel Hill, USA |
S. Stremersch | Erasmus Universiteit, Rotterdam, Netherlands |
Area EditorsK. Ailawadi | Dartmouth College, Hannover, NH, USA |
H. Baumgartner | Pennsylvania State University, University Park, PA, USA |
B. Bronnenberg | Universiteit Tilburg, Tilburg, Netherlands |
A. Chattopadhyay | INSEAD, Singapore, Singapore |
P. Danaher | University of Auckland, Auckland Mail Centre, Auckland, New Zealand |
E. Gijsbrechts | Universiteit Tilburg, Tilburg, Netherlands |
J. Goldenberg | Hebrew University of Jerusalem, Jerusalem, Israel |
Z. Gurhan-Canli | Koç University, Istanbul, Turkey |
D. HANSSENS | THE JOHN E. ANDERSON GRADUATE SCHOOL OF MANAGEMENT, LOS ANGELES, CA, USA |
B.G.S. Hardie | London Business School, London, UK |
S.D. Jap | Emory University, Atlanta, GA, USA |
T. Meyvis | New York University, New York, NY, USA |
E. Muller | New York University, New York, NY, USA |
K. Pauwels | Dartmouth College, Hanover, NH, USA |
W.J. Reinartz | Universität zu Köln, Köln, Germany |
A. Rindfleisch | University of Wisconsin at Madison, Madison, WI, USA |
J. Roberts | University of New South Wales, Sydney, NSW, Australia |
D. Soberman | INSEAD, Fontainebleau, France |
C. van den Bulte | University of Pennsylvania, Philadelphia, PA, USA |
H. Van Heerde | University of Waikato, Waikato Mail Centre, Hamilton, New Zealand |
P. Verhoef | Rijksuniversiteit Groningen, Groningen, Netherlands |
L. Warlop | Katholieke Universiteit Leuven, Leuven, Belgium |
R. Winer | New York University, New York, NY, USA |
S.H.K. Wuyts | Universiteit Tilburg, Tilburg, Netherlands |
Members of the Editorial Review BoardM. Ahearne | University of Houston, Houston, TX, USA |
J.W. Alba | University of Florida, Gainesville, FL, USA |
S. Albers | Christian-Albrechts-Universität zu Kiel (CAU), Kiel, Germany |
B. Ataman | Erasmus Universiteit, Rotterdam, Netherlands |
T.H.A. Bijmolt | Rijksuniversiteit Groningen, Groningen, Netherlands |
R. Bolton | Marketing Science Institute, Cambridge, MA, USA |
A. Bonfrer | Singapore Management University, Singapore, Singapore |
S. Botti | London Business School, London, UK |
D. Bowman | Emory University, Atlanta, GA, USA |
E.T. Bradlow | Pennsylvania State University, Philadelphia, PA, USA |
R. Brodie | University of Auckland, Auckland Mail Centre, Auckland, New Zealand |
R. Bucklin | University of California at Los Angeles (UCLA), Los Angeles, CA, USA |
S.M. Burgess | University of Cape Town, Cape Town, South Africa |
Z. Carmon | INSEAD, Singapore, Singapore |
R. Chandy | London Business School, London, England, UK |
A. Chernev | Kellogg Graduate School of Management, Evanston, IL, USA |
P. Chintagunta | University of Chicago, CHICAGO, IL, USA |
E. Cowley | University of Sydney, Sydney, NSW, Australia |
I. Currim | University of California at Irvine, Irvine, CA, USA |
D. Dahl | University of British Columbia, Vancouver, BC, Canada |
M.G. de Jong | Erasmus Universiteit, Rotterdam, Netherlands |
B. Deleersnyder | Universiteit Tilburg, Tilburg, Netherlands |
B. Dellaert | Erasmus Universiteit, Krimpen Aan Den Ijssel, Netherlands |
S. Dewitte | Katholieke Universiteit Leuven, Leuven, Belgium |
A. Diamantopoulos | Loughborough University, UK |
B. Donkers | Erasmus Universiteit, Rotterdam, Netherlands |
T. Erdem | New York University, New York, NY, USA |
P. Fader | University of Pennsylvania, Philadelphia, PA, USA |
D. Fok | Erasmus Universiteit, Rotterdam, Netherlands |
R.T. Frambach | Vrije Universiteit Amsterdam, Amsterdam, Netherlands |
P.H. Franses | Erasmus Universiteit, Rotterdam, Netherlands |
K. Gedenk | Universität zu Köln, Koln, Germany |
I. Geyskens | Universiteit Tilburg, Tilburg, Netherlands |
K. Gielens | University of North Carolina, Chapel Hill, USA |
D.B. Godes | University of Maryland, College, MD, USA |
P.N. Golder | New York University, New York, NY, USA |
D.G. Goldstein | London Business School, London, UK |
O. Gonzalez-Benito | Universidad de Salamanca, Salamanca, Spain |
R. Grewal | Pennsylvania State University, University Park, PA, USA |
J. Han | Singapore Management University, Singapore, Singapore |
J.R. Hauser | MIT Sloan, Cambridge, MA, USA |
O. Heil | Johannes-Gutenberg-Universität Mainz, Mainz, Germany |
K. Helsen | Hong Kong University of Science & Technology, Kowloon, Hong Kong |
L. Hildebrandt | Humboldt Universität Berlin, Berlin, Germany |
C. Homburg | Universität Mannheim, Mannheim, Germany |
M. Houston | University of Minnesota, Minneapolis, USA |
W.D. Hoyer | University of Texas at Austin, Austin, TX, USA |
W. Kamakura | Duke University, Durham, NC, USA |
D.H. Kim | Yonsei University, Seodaemun-Gu, Seoul, South Korea |
R. Kivetz | Columbia University, New York, NY, USA |
D. Klapper | Goethe-Universität Frankfurt, Franfurt, Germany |
A. Kohli | Georgia Institute of Technology, Atlanta, USA |
M. Krafft | Westfälische Wilhelms-Universität Münster, Münster, Germany |
T.V. Krishnan | National University of Singapore (NUS), Singapore, Singapore |
G. Laurent | HEC Paris, Jouy en Josas, France |
P.S.H. Leeflang | Rijksuniversiteit Groningen, Groningen, Netherlands |
A. Lemmens | Erasmus Universiteit, Rotterdam, Netherlands |
S-M. Leong | National University of Singapore (NUS), Singapore, Singapore |
J. Levav | Columbia University, New York, NY, USA |
B. Libai | Tel Aviv University, Tel-Aviv, Israel |
G. Lilien | Pennsylvania State University, University Park, PA, USA |
J. Louviere | University of Technology Sydney, Broadway, Australia |
S.B. Mackenzie | Indiana University, Bloomington, IN, USA |
P. Manchanda | University of Michigan, Ann Arbor, MI, USA |
D. Mayzlin | Yale University, New Haven, CT, USA |
N. Mizik | Columbia University, New York, NY, USA |
C.P. Moreau | University of Colorado, Boulder, CO, USA |
P. Naik | University of California at Davis, Davis, CA, USA |
M. Natter | Goethe-Universität Frankfurt, Franfurt, Germany |
O. Netzer | Columbia University, New York, NY, USA |
V. Nijs | Northwestern University, Evanston USA |
E. Ofek | Harvard Business School, Boston, MA, USA |
T. Otter | Goethe-Universität Frankfurt, Franfurt, Germany |
R. Paap | Erasmus Universiteit, Rotterdam, Netherlands |
V.P. Padmanabhan | INSEAD, Singapore, Singapore |
R. Peres | Hebrew University of Jerusalem, Jerusalem, Israel |
F.G.M. Peters | Universiteit Tilburg, Tilburg, Netherlands |
C. Pinson | INSEAD, Fontainebleau, France |
J. Prabhu | University of Cambridge, Cambridge, England, UK |
J. Pracejus | University of Alberta, Edmonton, AB, Canada |
S. Puntoni | Erasmus Universiteit, Rotterdam, Netherlands |
W. Putsis | North Carolina Agricultural and Technical State University, Chapel Hill, NC, USA |
W. Ross | Pennsylvania State University, University Park, PA, USA |
J. Rossiter | University of Wollongong, Wollongong, NSW, Australia |
R.T. Rust | University of Maryland, College, MD, USA |
M. Sarvary | INSEAD, Fontainebleau, France |
L. Scheer | University of Missouri at Columbia, Columbia, MO, USA |
B. Schmitt | Columbia University, New York, NY, USA |
R. Shachar | Tel Aviv University, Tel Aviv, Israel |
V. Shankar | Texas A&M University, College Station, TX, USA |
I. Simonson | Stanford University, Stanford, CA, USA |
C. Sismeiro | Imperial College, London, UK |
B. Skiera | Goethe-Universität Frankfurt, Frankfurt am Main, Germany |
R.J. Slotegraaf | Indiana University, Bloomington, IN, USA |
D. Smeesters | Erasmus Universiteit, Rotterdam, Netherlands |
R. Srinivasan | University of Texas at Austin, Austin, TX, USA |
S. Srinivasan | Boston University, Boston, MA, USA |
R. Srivastava | Singapore Management University, Singapore, Singapore |
D. Stapel | Universiteit Tilburg, Tilburg, Netherlands |
O. Toubia | Columbia University, New York, NY, USA |
M. Uncles | University of New South Wales, Sydney, Australia |
D. Vakratsas | McGill University, Montreal, QC, Canada |
G.H. Van Bruggen | Erasmus Universiteit, Rotterdam, Netherlands |
R. Van der Lans | Erasmus Universiteit, Rotterdam, Netherlands |
S. Van Osselaer | Erasmus Universiteit, Rotterdam, Netherlands |
J.C.M. van Trijp | Wageningen Universiteit, Wageningen, Netherlands |
W.R. Vanhonacker | Moscow School of Management, Moscow, Russian Federation |
M. Villas-Boas | University of California at Berkeley, Berkeley, CA, USA |
J. Vosgerau | Carnegie Mellon University, Pittsburgh, PA, USA |
L. Wathieu | European School of Management, Berlin, Germany |
K. Wathne | BI-Norwegian School of Management, Oslo, Norway |
M. WEDEL | University of Maryland, College, MD, USA |
B. Weitz | University of Florida, Gainesville, FL, USA |
K. Wertenbroch | INSEAD, Fontainebleau, France |
B. Wierenga | Erasmus Universiteit, Rotterdam, Netherlands |
V. Wong | Aston University, Birmingham, UK |
J. Zhang | University of Maryland, College, MD, USA |
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