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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Official Journal of the European Marketing Academy

ISSN: 0167-8116


Editorial Board


Editors:

S. Stremersch
Erasmus University Rotterdam, The Netherlands; Duke University, USA
D.R. Lehmann
Columbia University, USA


Editorial Assistant:

C. Nalagon
Erasmus University Rotterdam, The Netherlands


Area Editors:

P. Danaher
University of Auckland, New Zealand
M.G. Dekimpe
Tilburg University, The Netherlands and Catholic University Leuven, Belgium
B.G.S. Hardie
London Business School, UK
J.J. Inman
University of Pittsburgh, USA
S.D. Jap
Emory University,Atlanta, Georgia USA, Email: sjap@emory.edu
G. Johar
Columbia University, USA
A. Krishna
University of Michigan, Stephen M. Ross School of Business, USA
E. Muller
New York University, USA
W.J. Reinartz
INSEAD, France
A. Rindfleisch
University of Wisconsin-Madison, USA
D. Soberman
INSEAD, France
R. Staelin
Duke University, USA
H. van Heerde
University of Waikato, New Zealand
P.C. Verhoef
University of Groningen, The Netherlands
R.S. Winer
New York University, USA


Members of the Editorial Review Board:

J.W. Alba
University of Florida, Gainesville, FL, USA
S. Albers
University of Kiel, Germany
R. Batra
University of Michigan, Ann Arbor, MI, USA
H. Baumgartner
Pennsylvania State University, State College, PA, USA
D.R. Bell
University of Pennsylvania, USA
A-C. Bemmaor
ESSEC, Cergy-Pontoise, France
T.H.A. Bijmolt
University of Groningen, The Netherlands
S. Botti
London Business School, London, UK
D. Bowman
Emory University, Atlanta, GA, USA
E. Bradlow
University of Pennsylvania, USA
R.J. Brodie
University of Auckland, New Zealand
B. Bronnenberg
UCLA, USA
R.E. Bucklin
UCLA, USA
P. Chandon
INSEAD, France
R.K. Chandy
University of Minnesota, USA
A. Chattopadhyay
INSEAD, Singapore
A. Chernev
Northwestern University, USA
J. Chiang
Cheung Kong Graduate School of Business, China
P. Chintagunta
University of Chicago, IL, USA
W. Chu
Seoul National University, Seoul, South Korea
A.T. Coughlan
Northwestern University, USA
I. S. Currim
University of California, CA, USA
G. De Jong
Erasmuc University Rotterdam, The Netherlands
T. Erdem
Stern School of Business, NYU, NY, USA
J.U. Farley
Dartmouth College, USA
G.J. Fitzsimmons
Duke University, USA
H. Gatignon
INSEAD, France
I. Geykens
Tilburg University, The Netherlands
E. Gijsbrechts
Tilburg University, The Netherlands
E. Godes
Harvard University, USA
P.N. Golder
New York University, USA
D.G. Goldstein
London Business School, UK
G.J. Gorn
Hongkong University of Science & Technology, Hong Kong
R. Grewal
The Pennsylvania State University, USA
S. Gupta
Havard University, USA
G. Haubl
University of Alberta, Canada
J.R. Hauser
MIT Sloan School of Management, USA
O.P. Heil
Johannes Gutenberg University, Mainz, Germany
K. Helsen
University of Science and Technology, Hong Kong
L. Hildebrandt
Humboldt University, Berlin, Germany
C. Homburg
University of Mannheim, Germany
M. Houston
University of Minnesota, USA
W.D. Hoyer
University of Texas, Austin, TX, USA
W.A. Kamakura
Duke University, Durham, NC, USA
F.R. Kardes
University of Cincinnati, OH, USA
D-H. Kim
Yonsei University, Korea
R. Kivetz
Columbia University, USA
A. K. Kohli
Emory University, GA, USA
M. Krafft
University of Muenster, Germany
T.V. Krishnan
National University of Singapore, Singapore
G. Laurent
HEC, France
P.S.H. Leeflang
University of Groningen, The Netherlands
A. Lemmens
Erasmus University Rotterdam, The Netherlands
S.M. Leong
National University of Singapore, Singapore
J. Levav
Columbia University, USA
B. Libai
Tel Aviv University, Israel
G.L. Lilien
Pennsylvania State University, State College, PA, USA
S.B. MacKenzie
Indiana University, USA
P. Manchanda
University of Chicago, USA
T. Meyvis
New York University, USA
C.P. Moreau
University of Colorado, USA
E. Ofek
Harvard University, USA
V.P. Padmanabhan
INSEAD, France
K.H. Pauwels
Dartmouth College, USA
R. Peres
Hebrew University of Jerusalem, School of Business Administration, Jerusalem, Israel
M.T. Pham
Columbia University, USA
C. Pinson
INSEAD, Fontainebleau, France
L.L. Price
University of Arizona, USA
S. Puntoni
Erasmus University Rotterdam, The Netherlands
D.D. Purohit
Duke University, USA
W.P. Putsis Jr.
University of North Carolina at Chapel Hill, USA
S. Rajiv
National University of Singapore, Singapore
A. Rangaswamy
Penn State University, The Smeal College of Business, USA
D. Reibstein
University of Pennsylvania, Philadelphia, PA, USA
J.H. Roberts
University of New South Wales, Sydney, Australia
W.T. Ross
Pennsylvania State University, USA
J.R. Rossiter
University of Woollongong, Australia
M. Sarvary
INSEAD, Fontainebleau, France
L.K. Scheer
University of Missouri, Columbia, MO, USA
B.H. Schmitt
Columbia University, New York, NY, USA
R. Shachar
Tel Aviv University, Israel; Duke University, USA
V. Shankar
Texas A&M University, TX, USA
S. Siddarth
University of Southern California, USA
C. Sismeiro
Imperial College, London
B. Skiera
University of Frankfurt, Germany
R. Srinivasan
University of Texas, USA
S. Srinivasan
University of California, USA
R.K. Srivastava
Emory University, USA
J-B. Steenkamp
Tilburg University, The Netherlands
F. ter Hofstede
University of Texas, USA
O. Toubia
Columbia University, USA
M. Uncles
University of New South Wales, Sydney, Australia
D. Vakratsas
McGill University, Canada
G.H. van Bruggen
Erasmus University Rotterdam, The Netherlands
C. Van den Bulte
University of Pennsylvania, Philadelphia, PA, USA
W.R. Vanhonacker
Hong Kong University of Science & Technology, Hong Kong
H.C.M. Van Trijp
University of Wageningen, The Netherlands
J. Villanueva
IESE Business School, Madrid, Spain
M. Villas-Boas
The University of California, Berkeley, CA, USA
L. Wathieu
Havard University, MA, USA
K.H. Wathne
BI-Norwegian School of Management, Norway; University of Wisconsin-Madison, USA
B.A. Weitz
University of Florida, Gainesville, FL, USA
K. Wertenbroch
INSEAD, France
B. Wierenga
Erasmus University Rotterdam, The Netherlands
G. Zauberman
University of Pennsylvania, USA
International Journal of Research in Marketing
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