Australasian Marketing Journal
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ISSN: 1441-3582
Imprint: ELSEVIER
AIMS AND SCOPE
The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing
Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators,
scholars, and practitioners. The objective of the AMJ ... click here for full Aims & Scope
AIMS AND SCOPE
The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing
Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators,
scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline
and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research
findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should
include defensible methodology and findings consistent with rigorous academic standards. All articles will be subject to a double-blind
review process.
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Lester W. Johnson
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