The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles
that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings,
decisions, and behaviors. Areas of emphasis include, but are not ... click here for full Aims & Scope
The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles
that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings,
decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation
and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships,
affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual
differences in consumer behavior. Most accepted articles contribute to or extend theory in psychology and consumer research by empirical
research (often from lab or field experiments, though survey and other methodological paradigms are welcomed as well). Theoretical and/or
review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior
and decision processes are also encouraged.
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Editors Contact the Editor
C.W. Park
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Top 10 Reviewers 2008-2009
To find out the Top 10
Journal of Consumer Psychology reviewers for 2008-2009,
read the announcement from the Editor, C. W. Park.
Calls for Papers
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