The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles
that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings,
decisions, and behaviors. Areas of emphasis include, but are not ... click here for full Aims & Scope
The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles
that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings,
decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation
and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships,
affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual
differences in consumer behavior. Most accepted articles contribute to or extend theory in psychology and consumer research by empirical
research (often from lab or field experiments, though survey and other methodological paradigms are welcomed as well). Theoretical and/or
review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior
and decision processes are also encouraged.
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Editor: Contact the Editor
C.W. Park
To find out the Top 10 Journal of Consumer Psychology reviewers for 2008-2009, view the announcement from the Editor, C. W. Park,
here
Editorial Policy Change
Journal of Consumer Psychology has announced two important policy changes. To further the journal?s unique role in catalyzing the process of ground breaking knowledge acquisition and dissemination in the area of consumer psychology, the journal seeks two types of manuscripts in addition to those it already publishes. Effective April 1st of 2009, the journal will also consider Short Report Articles and Review Articles for publication.
Click here for more information about the new policy.
New Associate Editor for Review Articles for Journal of Consumer Psychology
We are delighted to welcome Frank Kardes, the Donald E. Weston Professor of Marketing at the College of Business at the University of Cincinnati, who will serve as the new Associate Editor for Review Articles of the Journal of Consumer Psychology.
His responsibility will be to identify, solicit, and manage Review Manuscripts from distinguished scholars in Psychology, Behavioral Economists, and Consumer Behaviorists. Journal of Consumer Psychology greatly appreciates his expertise and experience in this area and looks forward to his contribution to the journal?s new knowledge acquisition and dissemination.
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