The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the
intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and
activities within the actual business setting. Theoretical and empirical ... click here for full Aims & Scope
The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the
intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and
activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and
behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers
and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality
of the business world.
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Editor-in-Chief:
A.G. Woodside
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