The Journal of Business Research (JBR) is intended to be an outlet for theoretical and empirical research contributions for scholars and practitioners in the business field. JBR invites manuscripts particularly in the areas of accounting, buying behavior, finance, international business, management, marketing, and risk and insurance. Application of theory and research in these areas to related fields of inquiry are welcomed, e.g., applications to urban affairs, health, law, and psychology.

Upon acceptance of an article by the journal, the author(s) will be asked to transfer copyright in the article to the publisher (or Society, where appropriate). This will ensure the widest possible dissemination of information under the U.S. Copyright law.

SUBMITTING MANUSCRIPTS FOR PUBLICATION CONSIDERATION

Manuscripts being submitted for publication consideration by authors in North, Central and South America should be sent to Michel Laroche, FRSC, Department of Marketing, Faculty of Commerce and Administration, Concordia University, 1455 de Maisonneuve West, Montreal, QC H3G 1M8, CANADA (tel/fax: (514) 848-2942/4554). E-mail: (laroche@jmsb.concordia.ca). Manuscripts being submitted for publication consideration by authors in Africa, Asia, Australia, Europe, Japan and other countries should be sent to Arch G. Woodside, Wallace E. Carroll School of Management, Department of Marketing, Boston College, 140 Commonwealth Avenue, Chestnut Hill, MA 02167. (tel/fax. +1-617-552-0420/617-552-2097) E-mail: (woodsiar@bc.edu ). All proposals for topics for JBR Special Issues should be sent to Arch Woodside. The reviewing time is normally 10 to 12 weeks. Authors should send an electronic version of their article in Microsoft Word format by e-mail to the address given above. This electronic version will be used for the reviewing process. Authors, Reviewers, and Editors send and receive all correspondence by e-mail and no paper correspondence is necessary.

All submitted manuscripts should have less than 30 double-spaced pages, with 1" margins, and 12 pt fonts, not counting title and abstract pages. Tables and references should be typed on separate pages. The title page should contain title, authors, and affiliations, including a complete address for correspondence and proofs. A telephone number is sometimes helpful for contact during the review process. An Abstract of 150 words or less and a list of four-six keywords should follow the title page. On page 3 of the manuscript repeat the title, but not the authors names, to permit anonymity during the reviewing process. Final accepted manuscripts must be have less than 7000 words (all inclusive).

REFERENCES to the literature are indicated in the text by author's name and year of publication in parentheses, i.e., (Carey and de Souza, 1975). If the author's name is used within the text, then the year of publication in parentheses should immediately follow it, i.e. "Carey and de Souza (1975) state that...". Footnotes are not to be used; if the information is essential, please incorporate them within the body of the text. The following reference styles should be observed:

Journal article. Carey Kenneth J. de Souza Joao B. A sort-rank test of predictive variables for stock splits. Journal of Business Research 1975; 3 (July): 178-188. (Be sure to cite all co-authors in a given reference.)

Book. Holsti OR. Content Analysis for the Social Sciences and the Humanities. Reading, MA: Addison-Wesley Publishing, 1969.

Chapter in an edited book. Rook Dennis. Researching consumer fantasy. In: Hirschman Elizabeth, editor. Research in Consumer Behavior, vol. 3. Greenwich, CT: JAI Press, 1988. pp. 247-70.

Theses, reports, and other unpublished works. Style as a journal article, with as much source information as possible.

FIGURES. Figures should be professionally-done originals or glossies of originals. Letters and data points should be large enough so that when reduced to fit on the journal page (7 in. wide by 9 in. depth max) they can be read with ease.

MATHEMATICAL NOTATION: Please type all formulas for clarity. Identify any unusual symbol (anything besides roman, italic, or Greek) the first time it occurs. Distinguish between "0" (zero) and capital and lower case "O" (oh) and between lower case letter "l" (ell) and Arabic number "1" (one).

PROOFS AND REPRINTS: Authors receive proofs, which should be corrected and returned within 48 hours of receipt. Reprints may be ordered prior to publication, using the price list enclosed with proofs. There are no page charges to authors of JBR.