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Elsevier is committed to offering the widest possible dissemination for published research. Therefore, journal content is accessible electronically via ScienceDirect, Scopus, Scirus and the Health Sciences Periodical Platform. Our marketing approach complements this strategy, aiming to increase the visibility, accessibility and readership for your journal's articles. Dedicated sales and marketing teams focus on the needs of our academic, government and corporate customers as well as the health care community.
We constantly review the approaches that are most effective in meeting the objectives for your journal and revise them as the needs of our customers develop. A definite trend in marketing communications is that electronic marketing, i.e. using websites, search tools, alerts and e-mail communications, is becoming increasingly important. Electronic marketing offers improved speed of production, better response times, improved customer interaction, clearly measurable results, greater flexibility and is generally more cost-effective.
Here we describe separately the online, physical and print marketing channels that we use to maintain a high level of visibility and awareness for your journal throughout this summary, but in reality, a combination of approaches is in constant use.
NEW! The 
Editors' marketing information pack provides an overview of marketing activities carried out for Elsevier journals by the Marketing Communications Department.
Marketing Activities
Conference Marketing
Help Us Promote Your Journal
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