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CRUISE OPERATIONS MANAGEMENT
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To order this title, and for more information, click here
By
Philip Gibson, Programme Manager, Hospitality Management, University of Plymouth, UK
Reviews
?This is a long awaited addition to the resource base for teaching a specialist tourism sector of Cruising. Dr. Philip Gibson has taken
a novel approach that will be useful for students and practitioners alike.
An innovative and contemporary book on Cruise Operations
Management, this text will be an invaluable source for hospitality, tourism, travel students and cruising practitioners as well as for
more specialist target readers who require insights into maritime issues and legislation.
The integrated nature of the book is an ideal
source for those studying not only for a career in Cruise Management but also for students studying specialist subjects at undergraduate
and post graduate level in tourism and hospitality, services marketing, intermediary relationship marketing, geography of tourism and
specific core operations management subjects such as facilities management, food and beverage management, destination cruising itinerary
planning and customer service. The ?people? element of training is also addressed in a practical way. Case studies are featured in many
chapters to consolidate the learning. The authors? own personal experience in the cruising sector ?adds value? to the reading.
Any
academic developing a specialist elective unit/module in cruise management will see the benefits of this as a core text in hospitality,
travel and tourism studies. The applied and theoretical nature of the book is clearly an unique source and focuses both on strategic
and tactical operational perspectives in a cruising context. The final chapter synthesises the integrated nature of Cruising Operations
Management; leaving the reader in no doubt that the Cruise Operations manager of the future needs not only to have a technical core role
but also needs to be multi-disciplined in managing cruise ships.
The book I believe has made a major contribution to the body of knowledge
in the expanding tourism sector of global cruising. An asset on any academic book shelf and hospitality, tourism and travel students?
core reading list.?
-- Adrian S. Thomas, MSc, DMS, MCIM, Senior Lecturer in Services Marketing for the Hospitality and Tourism industries,
The Manchester Metropolitan University
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