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TOURISM MARKETING FOR CITIES AND TOWNS
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Using Branding and Events to Attract Tourists
To order this title, and for more information, click here
By
Bonita Kolb, Associate Professor of Business Lycoming College, Williamsport, PA, USA
Reviews
"Professor Kolb has written a comprehensive, eminently readable, and?perhaps most importantly?highly applicable guide to effective tourism
marketing. This book appears at a propitious time, as cities around the US are rediscovering and building upon their heritages and as
central cities are rebounding from their post-war declines. Kolb's global examples and helpful prompts encourage strategic thinking and
effective positioning in the increasingly competitive quest for tourist spending. This volume will be used in academic programs, but
it belongs on professional bookshelves as well."
?Charles M. Gray, Professor of Economics, University of St. Thomas, and President, Association
of Cultural Economics International
"This is one of the first books to explore in a comprehensive manner how cities can develop a tourism
sector. It uniquely combines theory and practice; is clearly written, pertinent and perceptive; and its extensive use of relevant examples
makes it interesting and useful for students as well as practioners.
At a time when cultural tourism is acknowledged as vital to local
economies, Kolb's new book is going to be necessary reading for all of those concerned with promoting cities, towns and the arts."
-- Professor Sara Selwood, Head of Department of Cultural Policy and Management, School of Arts, City University, Northampton Square,
London
"Tourism Marketing for Cities and Towns is a must-read for anyone involved in the expanding fields of cultural tourism and urban
marketing. Bonita masterfully combines her comprehensive knowledge of marketing strategies with real life examples of current urban marketing
campaigns with how-to worksheets and study questions. The independent marketing consultant and the marketing student alike will find
this book accessible and brimming over with useful tips and pointers."
-- Monica Shay, Director, Arts and Cultural Management Program,
Pratt Institute, Manhattan, NY
"...a must read for anyone involved in the expanding fields of cultural tourism and urban marketing since
it masterfully combines marketing strategies with real life examples of current urban marketing campaigns."
- C-News
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