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THE PERSONA LIFECYCLE
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Keeping People in Mind Throughout Product Design
To order this title, and for more information, click here
By
John Pruitt, Senior Program Manager, SharePoint, Microsoft
Tamara Adlin, Partner and Experience Strategist, Fellswoop
Reviews
"Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories,
sidebars, and helpful, useful guidelines as well as deep, penetrating analyses. A big book, and for reason. This book is unique in that
it is truly for everyone: the practitioner, the researcher, and the teacher. Did I say this was essential reading? Well, it is: if you
use personas, if you have thought about using them, if you don't even know what they are, this is the book for you." - Don Norman,
author of Emotional Design and The Design of Everyday Things
"Personas are powerful design tools, which are that much more dangerous
if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data.
Follow their advice or risk disaster." Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice
of Simplicity
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