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BRANDING TV
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Principles and Practices
To order this title, and for more information, click here
Second Edition
By
Walter McDowell, Walter McDowell, Ph.D. spent over two decades in commercial television, including station management positions in promotion, programming,
and creative services. He is currently a faculty member of the School of Communication at the University of Miami.
Alan Batten, Alan founded ABCommunications to provide consulting services for marketing challenges. ABCommunications counts as clients such industry
giants as Sinclair Broadcast Group, Universal Pictures, ACT III Broadcasting, and Raycom Sports.
Reviews
"Branding TV, 2/e provides the television professionals with a succinct explanation of how the principles of brand management can be used
to attract new viewers, promote audience loyalty and defend against competitive attacks." - Television Broadcast
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