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ESSENTIAL LAW FOR MARKETERS
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To order this title, and for more information, click here
By
Ardi Kolah, BA, LL.M, FCIM, FIPR, FRSA Chartered Marketer, Master of Laws (LLM), Director of the Institute of Public Relations, Fellow of the Chartered
Institute of Marketing, Chartered Marketer and Fellow of the Royal Society of Arts. One of Europe's leading marketing and communication
practitioners.
Reviews
"A seminal work on the subject." - Raoul Pinnell, VP Global Brands & Communications, Shell International Petroleum Company
"Essential
reading for all marketers and indeed for all general managers." - Sir Paul Judge, Judge Institute of Management, Cambridge University
"This book is not only relevant but easy to read and use. No marketing practitioner working in Britain should be without [it]." - Dr
Rafael Gomez, Interdisciplinary Institute of Management, London School of Economics
"This book is a must for all marketers. How many
times have you heard that and then been disappointed with your purchase? This book will not disappoint.
Whatever your circumstances,
an awareness of the law and how it relates to your role and function is essential. Yet if most marketers were asked to answer questions
on the specialist subject of 'marketing and the law', it is unlikely they would get more than a couple of correct answers! Ignorance
is no excuse, and can cost dearly in legal action or damage to brand reputation. However, help is now at hand.
Ardi Kolah has produced
an unrivalled book to guide marketers through the somewhat bewildering array of legislation that impacts on their role.... To my knowledge
this is the only book to comprehensively tackle how the law affects marketing practice.
It really does cover everything you need to
know. If you've ever wondered where you stand with regard to liability for defective products, copyright, data protection, defamation,
advertising and labelling, licensing and merchandising, sponsorship and hospitality, promotions and incentives, lobbying, cyber marketing,
ambush marketing, and the increasingly vital intellectual property rights, then you really should read this book.
Kolah conveys his
expert knowledge and the various laws in an accessible manner. Excellent, up-todate cases illustrate the points superbly.
Kolah is to
be congratulated for addressing, so comprehensively, the real need for marketing practitioners to understand the legal implications of
their actions. And he has achieved it in an extremely lucid and accessible manner.
With the marketer and their activities taking centre
stage in this publication practitioners will find this book an invaluable resource for many years to come." - John Ling, Marketing Business
July/Aug 02, CIMA.
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