 |
|
| PROGRAMMING FOR TV, RADIO & THE INTERNET
| |
| | |
|
|
Strategy, Development & Evaluation
To order this title, and for more information, click here
Second Edition
By
Lynne Gross, Professor, Radio/Television/Film, Emeritus California State University, Fullerton, USA
Brian Gross, Former Professor, Radio/Television/Film, California State University, Fullerton; Owner of multimedia firm eggmedia.ca, USA
Philippe Perebinossoff, Assistant Professor at California State University at Fullerton, department of Radio, Television & Film. Formerly affiliated with Disney and ABC Television as Executive Director.
Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced?
How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can
be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network
relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its
role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence
programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences,
and 250+ illustrations!
Audience
Undergraduate communications students taking Programmin courses (usually junior and senior level)
Students not majoring in Broadcast/Comm
but who are taking elective courses in Radio-TV-Film, Telecommunications, Electronic Media, Electronic Arts, or Communications Departments.
AND: professional reference for broadcasters, engineers, media sellers and promoters (NAB attendees)
Contents
1. History of Programming
2. Distribution
3. Sources of Programming
4. Development
5. The Role of Testing
6. Elements of Successful Programming
7. External Influences on Programming
8. Internal Influences on Programming
9. Primetime Scheduling
10. Non primetime Scheduling
11.
Program Evaluation
12. Changing and Canceling Programs
13. Programming Ethics
Each chapter
| Bibliographic details |
Paperback, 344 pages, publication date: FEB-2005
ISBN-13: 978-0-240-80682-2
ISBN-10: 0-240-80682-4
Imprint: FOCAL PRESS
|
| Price and Ordering |
Price:
EUR 64.95
USD 67.95
GBP 55
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
036/343
Last update: 7 Sep 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company