By
Derek Hansen, iSchool, CASCI Director, University of Maryland
Ben Shneiderman, Department of Computer Science, Founding Director of the HCI Lab, University of Maryland, Fellow of the ACM, SIGCHI Lifetime Achievement Award
Marc Smith, Chief Social Scientist, Connected Action Consulting Group, http://www.connectedaction.net/
Description
Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight
into trends, connections, and fluctuations in social media. Microsoft’s NodeXL is a free, open-source SNA plug-in for use with Excel.
It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools --
NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer
interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes
NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application
in the real world.
In
Analyzing Social Media Networks with NodeXL
, members of the NodeXL development
team up to provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature.
Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the
implementation can be applied to any SNA.
To learn more about Analyzing Social Media Networks and NodeXL, visit the companion
site at www.mkp.com/nodexl
Audience:
Researchers, academics, practitioners, and students in visual analytics, information visualization, HCI, web design, user experience
design, information architecture, database administrators, data/Information analysts, information and enterprise architects, data
warehouse and systems engineers
