Edited by
Walter Moos, SRI International, Menlo Park, CA, USA and University of California–San Francisco, CA, USA
Description
Strategy and project management is very important in the pharmaceutical and biotechnology industries as it can take a decade and over
a billion dollars to develop a successful drug. This comprehensive volume presents academic, industry and other complementary viewpoints
on the drug research process with many illustrative examples, anecdotes and representative case studies. Experts evaluate the strengths
and weaknesses of old and new methods, the crossroads of tactics and strategy and market forces. Project management chapters highlight
decisions that must be made along the drug discovery pathway and investigate outsourcing, licensing, innovation and managing scientists.
The volume concludes with some case studies so that readers can examine practical applications of strategy and project management applied
to real life examples.
Audience:
For students and researchers in chemistry, biochemistry, medicinal chemistry and pharmacology and scientists working in the pharmaceutical industries.
