By
Keith Kelsen, Keith Kelsen, is a leading expert, strategic consultant, and sought-after speaker. He is chair of the Content Best Practices Committee
for the International Digital Signage Association, directing an accomplished team to improve the understanding and use of this powerful
and influential medium. He is founder of MediaTile, the world's first provider of cellular digital signage, where he has built a world-class
company that delivers and supports award-winning digital signage products and services in more than 25 countries. Mr. Kelsen is founder
and CEO of 5th Screen, a holding company designed to advance the digital signage industry. He is also a member of the Advisory Board
for the Digital Signage Association.
Description
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the
message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the
program’s effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.
Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful
digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that
includes interviews with industry notables.
You’ll learn how to:
- create a strategic communications
blueprint and style guide for your network
- keep content flowing automatically-and therefore remaining relevant
- use data on viewers and traffic to build a programming schedule
- legally acquire and repurpose
content
- more accurately predict where the future of content will lead
Foreword
by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
