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| UNLEASHING THE POWER OF DIGITAL SIGNAGE
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Content Strategies for the 5th Screen
To order this title, and for more information, click here
By
Keith Kelsen, Keith Kelsen, is a leading expert, strategic consultant, and sought-after speaker. He is chair of the Content Best Practices Committee
for the International Digital Signage Association, directing an accomplished team to improve the understanding and use of this powerful
and influential medium. He is founder of MediaTile, the world s first provider of cellular digital signage, where he has built a world-class
company that delivers and supports award-winning digital signage products and services in more than 25 countries. Mr. Kelsen is founder
and CEO of 5th Screen, a holding company designed to advance the digital signage industry. He is also a member of the Advisory Board
for the Digital Signage Association.
Description
Implement a successful content strategy that optimizes the return on message performance of your digital signage program. Understand
the relative merits of the three different digital signage network opportunities including point of sale (POS), point of transit (POT),
and point of wait (POW); what the message attributes for each are, how to measure the programs effectiveness, and how to strike a balance
that uses these effectively along side the other advertising program elements. The companion Web site features real-world implementations
and video blog programming that includes interviews with industry notables.
Contents
The New Medium: The Fifth Screen and the Power of Content Methodology and Process Establishing
the Type of network Sub-networks Matching Content Purpose to Network Type Who?s involved in the message? The Fifth Screen and traditional communications and marketing strategy Enhancing the Consumer and Associate Experience Training and the Experience
Research and Content Relevance Audience Location Wait time
and Dwell Time Speed and Length of Message Visit Frequency Loop Length Media that Relates to Flow Informational content (news, weather, trivia, information Educational content Advertising Feeding the Monster Templates Buy or create – Where to obtain your Content Content stores Data-Driven
Content Process for Creating Great Content Analyzing Current Traditional Media Creating Concepts Utilizing Existing Assets Specifications for
Content Zones Font Color Formats
Content and Measurement Seven Keys to Success Optimizing Fifth Screen Networks Audience Unit Measurement Interactivity -Bringing the Viewer into the Picture
Touch Screen Content Kiosk vs Digital Signage Gesture Technology
Creation of Cross-Platform Media Contiguous Campaign message across the digital landscape Extending your message to the "Fourth Screen" Extending the message to the "Third Screen" Utilizing the messages from the "Second Screen" Where will the content lead us? Is it the final screen? Will it be useful? How will affect us in the long term? What will our experience be like in 5 years? Glossary of Terms
| Bibliographic details |
Paperback, 264 pages, publication date: JAN-2010
ISBN-13: 978-0-240-81302-8
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 32.95
USD 44.95
GBP 27.99
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Last update: 13 Nov 2009
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