By
Michael Ashby, Royal Society Research Professor Emeritus at Cambridge University and Former Visiting Professor of Design at the Royal College of Art, London, UK
Kara Johnson, Director of Materials, IDEO - Global Innovation and Design Firm
Michael Ashby, Royal Society Research Professor Emeritus at Cambridge University and Former Visiting Professor of Design at the Royal College of Art, London, UK
Kara Johnson, Director of Materials, IDEO - Global Innovation and Design Firm
Description
Materials are the stuff of design. From the very beginning of human history, materials have been taken from the natural world and shaped,
modified, and adapted for everything from primitive tools to modern electronics. This renowned book by noted materials engineering author
Mike Ashby and Industrial designer, Kara Johnson, explores the role of materials and materials processing in product design, with a particular
emphasis on creating both desired aesthetics and functionality. The new edition will feature even more of the highly useful "materials
profiles," that give critical design, processing, performance and applications criteria for each material in question. The reader will
find information ranging from the generic and commercial names of each material, its physical and mechanical properties, its chemical
properties, its common uses, how it is typically made and processed, and even its average price. And with improved photographs and drawings,
the reader will be taken even more closely to the way real design is done by real designers, selecting the optimum materials for a successful
product.
Audience:
Materials Engineers & Students, Product & Industrial Design Professionals and Students
