By
Michael C Keith, Boston College. Ranks among the most prolific authors on the subject of broadcast media, and is author of over a dozen books.
Description
The Radio Station
is considered the standard work on radio media. It remains a concise and candid guide to
the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each
job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are
uncertain of your career goals, this book provides a solid foundation in who does what, when, and why.
The Radio
Station
details all departments within a radio station--be it a terrestrial, satellite, or Internet operation—from the
inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect
radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations
of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective
of where radio comes from, and where it is heading.
The Eighth Edition of this classic text includes expanded sections on digital,
satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs;
mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station
clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features
the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to
industry websites.
This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all
together for the reader.
Audience:
Students enrolled in broadcast communications programs taking classes in radio operations, radio production, and radio broadcasting. College
radio station managers, amateur radio operators, and beginning radio professionals.
