By
Jeff Johnson, Ph.D., Founder, UI Wizards, Inc., San Francisco, CA
Description
Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field
evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been
exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them.
In
Designing with the Mind in Mind, Jeff Johnson, author of the best selling
GUI Bloopers, provides designers with
just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a
list of rules to follow.
Audience:
Interface designers and developers, software designers, web designers, web application designers, interaction designers, appliance designers
and developers, information architects, usability engineers, usability evaluators and development managers, students and teachers in
computer science, graphic design, HCI, and usability.
