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| STRATEGIC SPORTS EVENT MANAGEMENT
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Olympic Edition
To order this title, and for more information, click here
Second Edition
By
Guy Masterman, Head of Sports Sciences, University of Northumbria, UK
Included in series
Hospitality, Leisure and Tourism,
Description
The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts
on the local environment, economy and industry.
Strategic Sports Event Management: Olympic edition provides students and event managers
with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that
can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports
events over the short and long-term.
The text uses new international case studies throughout to offer real-world insight in both larger
and smaller events. Plus, in this new Olympic edition, we see the introduction of a Beijing Olympiad case study in each chapter. Through
this topical and timely addition to the text, we can understand the lessons to be learned by events mangers of events of all sizes. Written
by an experienced author and using first-hand research the text looks at:
* The organisations involved such as the IOC, FIFA and IAAF,
and their interactions with charities, the media and promoters.
* The short-term and long-term benefits of the planning process
* Evaluating
the event, its impacts and legacies
* Operational strategies including finance, ticketing, transport, venues, IT, communications,
equipment and personnel
* The bidding process and what is required for a successful bid
Strategic Sports Event Management: Olympic
edition builds on the substantial success of the first edition and is vital reading for students and practitioners alike.
Audience
Second and third year undergraduates studying sports events management on sport management, leisure management and events management degrees
Contents
The sports event industry; Event organizations; The sports event planning process; Impacts and legacies; Financial planning and control;
Event revenue maximization; The bidding process; Event implementation; Marketing planning and implementation; Innovative communications;
Sports event sponsorship; Research and evaluation
| Bibliographic details |
Paperback, 376 pages, publication date: MAR-2009
ISBN-13: 978-1-85617-523-4
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 44.95
USD 64.95
GBP 34.99
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076/717
Last update: 5 Sep 2009
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