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| THE HANDBOOK OF GLOBAL USER RESEARCH
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To order this title, and for more information, click here
By
Robert Schumacher, User Centric, Inc. Managing Director
Description
User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked
in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait.
And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators,
payment procedures, travel issues, setting up facilities and finding test participants.
The Handbook of Global User Research is
the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a
typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management
for global user research projects. Any user experience professional that works on global projects -- including those new to the
field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job
effectively.
Audience
User experience professionals and researchers worldwide, customer experience manager, usability analyst, human factors engineer (analyst,
specialist, manager), software/web developers, market researchers, quality personnel, information architects, business analysts, students
interested in field work, managers, and product designers who conduct user research globally.
Contents
1. Foundations and definition of user research
1.1 Globalization, localization, and user research
1.2
Origins of user research
1.3 What is user research
1.4 Getting the terms right
1.5 Dynamic nature of user research
1.6
User researc and other disciplines
1.7 Models of global user research
1.8 What is this book about
2. Project management
for global research
2.1 Introduction
2.2 Engaging stakeholders in research activities
2.3 Planning international
studies
2.4 Finding quality in-country resources
2.5 Managing an international project team
2.6 Key takeaways
3.
Preparation
3.1 Introduction
3.2 Understanding research objectives and target user groups
3.3 Reviewing the stimuli
3.4
Creating the test plan
3.5 Recruiting
3.6 Developing the moderator's guide
3.7 Localizing the moderator's guide
3.8 Sharing
materials with local teams
3.9 Briefing with local teams
3.10 Local pilot testing
3.11 Key takeaways
4.
Fieldwork For Global User Research Projects
4.1 Introduction
4.2 Planning logistics for a global study
4.3 Preparing
test materials for a global study
4.4 Assembling and training the team
4.5 Conducting the fieldworl
4.6 Analyzing data and reporting
results
4.7 Key takeaways
5. Analysis and Reporting
5.1 Introduction
5.2 Planning
analyses for global projects
5.3 Collaborating and sharing analyses from each locale
5.4 Reporting and presenting results
5.5
Key takeaways
6. Global user research methods
6.1 Introduction
6.2 Ethnographic studies
6.3
Focus groups
6.4 Eye tracking
6.5 Unmoderated remote usability testing
6.6 Web analytics
6.7 Online surveys
6.8 Personas
7.
User research throughout the world
7.1 Introduction
7.2 Australia
7.3 Brazil
7.4 China
7.5 Denmark
7.6 Finland
7.7
France
7.8 Germany
7.9 India
7.10 Italy
7.11 Japan
7.12 Korea
7.13 Malaysia
7.14 The Netherlands
7.15 New Zealand
7.16
Russia
7.17 Spain
7.18 Switzerland
7.19 Turkey
7.20 United Arab Emirates
7.21 United Kingdom
7.22 United States
8.
The role of professional organizations in user research
8.1 Introduction
8.2 Making the most out of a professional network
8.3
The local chapters of professional organizations
8.4 Professional organizations in a global market
8.5 Organizations and research
8.6
World Usability Day as an example
8.7 Directory of organizations
8.8 Key takeaways
9. The impact of culture on
user research
9.1 Introduction: How culture impacts user research
9.2 The implications of context to user research
9.3
The impact of the development process on cross-cultural user research
9.4 A model for understanding the impact of culture on
user research
9.5 The impact on user research of the cultural differences between moderators
9.6 The culture of nations and organizations and
its implications on user research
9.7 Cognitive differences between East and West and their relationship to user research
9.8
Key takeaways
10. Closing Thoughts
| Bibliographic details |
Paperback, 336 pages, publication date: OCT-2009
ISBN-13: 978-0-12-374852-2
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
EUR 41.95
GBP 35.99
USD 49.95
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Last update: 18 Oct 2009
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