 |
|
| CIM COURSEBOOK 08/09 MARKETING MANAGEMENT IN PRACTICE
| |
| | |
|
|
To order this title, and for more information, click here
By
John Williams, marketing and management consultant
Tony Curtis, CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.
Description
?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and
should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories
and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from
the qualifications.?Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
?Here in
Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful
as a source of recommended reading material as well as examination preparation.?Alun Epps, CIM Centre Co-ordinator, Dubai University
College, United Arab Emirates
Butterworth-Heinemann?s official CIM Coursebooks are the definitive companions to the CIM professional
marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully
structured to match the syllabus and is written in collaboration with the CIM faculty.
Now in full colour and a new student friendly
format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test
your learning and understanding as you go along.
?The coursebooks are the only study guide reviewed and approved by CIM (The Chartered
Institute of Marketing).
?Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study
tips and summaries to support and test your understanding of the theory.
?Past examination papers and examiners? reports are available
online to enable you to practise what has been learned and help prepare for the exam and pass first time.
?Extensive online materials
support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, brand
new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam
dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore
marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE,
FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
Audience
CIM Lecturers and CIM students taking the Marketing Management in Practice module
Contents
Unit 1 Management and marketing roles
Unit 2 Recruiting the team
Unit 3 Developing the team
Unit 4 Managing change
Unit 5 Project management
Unit 6 Knowledge management and market research Unit 7 Developing and implementing marketing plans
Unit 8 Marketing communications
and customer service
Appendix: Feedback and answers
| Bibliographic details |
Paperback, 320 pages, publication date: JUL-2008
ISBN-13: 978-0-7506-8963-2
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
EUR 36.95
USD 43.95
GBP 24.99
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/736
Last update: 5 Sep 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company