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| CIM COURSEBOOK 08/09 STRATEGIC MARKETING IN PRACTICE
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To order this title, and for more information, click here
By
Ashok Ranchhod, BSc., MSc., MBA, PhD., FCIM, Senior Examiner for the Strategic Marketing in Practice module; Faculty Research Professor, Southampton Business School, UK
Ebi Marandi
Description
?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and
should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories
and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from
the qualifications.?Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
?Here in
Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful
as a source of recommended reading material as well as examination preparation.?Alun Epps, CIM Centre Co-ordinator, Dubai University
College, United Arab Emirates
Butterworth-Heinemann?s official CIM Coursebooks are the definitive companions to the CIM professional
marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully
structured to match the syllabus and is written in collaboration with the CIM faculty.
Now in full colour and a new student friendly
format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test
your learning and understanding as you go along.
?The coursebooks are the only study guide reviewed and approved by CIM (The Chartered
Institute of Marketing).
?Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study
tips and summaries to support and test your understanding of the theory.
?Past examination papers and examiners? reports are available
online to enable you to practise what has been learned and help prepare for the exam and pass first time.
?Extensive online materials
support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, brand
new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam
dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore
marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE,
FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
Audience
CIM Lecturers and CIM students taking the Strategic Marketing in Practice module
Contents
Unit 1 Introduction
Unit 2 What is meant by case study analysis?
Unit 3 Understanding the direction and management of
marketing activities
Unit 4 Contemporary issues in marketing
Unit 5 Effective customer orientation
Unit 6 The examination
| Bibliographic details |
Paperback, 208 pages, publication date: JUL-2008
ISBN-13: 978-0-7506-8961-8
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 36.95
USD 43.95
GBP 24.99
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076/736
Last update: 5 Sep 2009
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