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| ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT IN THE HOSPITALITY INDUSTRY, 15
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To order this title, and for more information, click here
By
Darren Lee-Ross, Senior Lecturer in Management, James Cook University, Australia
Conrad Lashley, Professor of Leisure Retailing, Centre for Leisure Retailing, Nottingham Business School, UK
Included in series
Hospitality, Leisure and Tourism,
Description
Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere
between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally
over the last ten years.
Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives
and definitions; Concept to reality; The business plan; Growth and the future.
Ideal for students at any level, the chapters of this
book invite you to ponder upon your reading through a series of ?reflective practice' activities. These, along with case studies, clearly
defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes,
concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!
Audience
Level 2/3 of undergraduate programmes in hospitality management, as well as generic business management.
Practitioners in industry
Contents
1. Context, Theoretical Perspectives and Definitions; 2. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective; 3. Entrepreneurs
and Small Firm Ownership; 4. Creativity and Entrepreneurship; 5. Innovation, Opportunity and Protection; 6. The Feasibility Analysis;
7. The Family Business: Who's to Bless and Who's to Blame?; 8. Hospitality, Commercial Homes and Entrepreneurship; 9. Preparing a Business
Plan; 10. Leadership and the Entrepreneur: ?I'm Right Behind You
Leading the Way?; 11. Growth: the Harder I Work the Luckier I Get
| Bibliographic details |
Paperback, 304 pages, publication date: NOV-2008
ISBN-13: 978-0-7506-8448-4
ISBN-10: 0-7506-8448-8
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 39.95
USD 47.95
GBP 26.99
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Last update: 25 Nov 2009
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