THE BENEFITS OF E-BUSINESS PERFORMANCE MEASUREMENT SYSTEMS
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By Matthew Hinton, Senior Lecturer in Information and Knowledge Management, Open University Business School David Barnes
Description To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they
evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are
traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes
research investigating how organisations have been adapting their performance measurement systems for e-business. The research aimed
to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that
have had some success in developing performance measurement systems suitable for the on-line environment.
Audience
* Managers interested in performance measurement systems.
* Managers in companies having difficulties in measuring their e-business performance.
* Managers interested in case studies.
Contents Executive Summary
- A brief summary of the findings of the research.
Introduction
- Background to e-business
- Research objectives
- Structure of the report
Literature Review
- review of previous research and writings on the subject of e-business performance measurement.
Research Methodology
- outline of the methods used to research the topic – namely a case study method, based on qualitative data obtained
from key informants within the organisation. Additional data came from company documents.
- Twelve managers participated in the study.
- - the data was collected either by taped interview or by email questionnaire.
Individual Case Study Summaries
- Each case is
briefly described
Cross Case Analysis
- the case studies are grouped into sectors and their responses analysed. Several diagrams used.
- Summary of findings from cross case analysis
Discussion
- examines and discusses the main case study findings in the light of current
literature and with regard to the research methodology.
Conclusions and Recommendations
- the research showed that companies have not
invested as much as expected into the area of e-business performance measurement system. What has been developed appears to be on an
ad hoc basis resulting in the conclusions that:
- organisations do not currently feel the need to make major changes to their performance
measurement system for e-business; and
- best practice advice in performance measurement may be less influential than that reported as
typical.
- Five recommendations are made.
References
Literature generated from this project
- conference papers produced.
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