Edited by
Walter McDowell, Walter McDowell, Ph.D. spent over two decades in commercial television, including station management positions in promotion, programming,
and creative services. He is currently a faculty member of the School of Communication at the University of Miami.
Alan Batten, Alan founded ABCommunications to provide consulting services for marketing challenges. ABCommunications counts as clients such industry
giants as Sinclair Broadcast Group, Universal Pictures, ACT III Broadcasting, and Raycom Sports.
By
Broadcast Cable Financial Mana, Broadcast Cable Financial Management Association (BCFM) is a not-for-profit professional association dedicated to the unique interests
and needs of business and finance executives in the broadcast and cable industries. Founded in 1961, BCFM membership is open to all
industry business professionals and media students. In addition, BCFM welcomes associate members from allied fields including: accounting;
auditing; brokerage; law; tax; and other related disciplines. The Association's approximately 1,200 active members represent the top
financial, station general management, IT, internal audit, human resources, and other broadcasting and cable management personnel from
all five major television networks, more than 60% of all network affiliates, at least 4,000 radio stations, more than 30 cable
programming networks, and several cable MSOs throughout the U.S. and Canada.
Description
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with
financial principles and jargon that are unique to American business.
Understanding Broadcast and Cable Finance helps explain
all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or
any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials
of financial management for broadcasting and cable.
Audience:
Broadcast Professionals: station managers; engineers; producers; VP/Director programming; VP/director/manager sales; VP/director/manager
marketing; credit and collections manager; news director; sports director; entry-level finance/accounting staff.
Also,
External Auditors and Communications students
