By
Jason Fincanon, Jason Fincanon is a senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies.
He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients projects
include Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and
Nokia. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The
FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.
Description
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On
Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion.
You’ll learn the best practices for:
* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating
ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data
in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time
and implement team standards
Published projects developed with the practices and AS code presented in the book are available on the
companion website http://www.flashadbook.com
Audience:
Flash designers engaged in developing interactive advertising for the web and mobile devices
