Creating Flash Advertising

From Concept to Tracking—Microsites, Video Ads and More

Creating Flash Advertising on ScienceDirect(Opens new window)

Published: AUG-2007
ISBN 10: 0-240-80949-1
ISBN 13: 978-0-240-80949-6
Imprint: FOCAL PRESS


By
Jason Fincanon, Jason Fincanon is a senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients projects include Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.

Description
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You’ll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Audience:
Flash designers engaged in developing interactive advertising for the web and mobile devices


 
Last update: 14 Dec 2011