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| CREATING FLASH ADVERTISING
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From Concept to Tracking Microsites, Video Ads and More
To order this title, and for more information, click here
By
Jason Fincanon, is a senior multimedia developer with Click Here, Inc., one of the nation s largest interactive advertising agencies.
Description
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On
Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion.
You?ll learn the best practices for:
* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads
that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in
ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and
implement team standards
Published projects developed with the practices and AS code presented in the book are available on the companion
website http://www.flashadbook.com
Audience
Flash designers engaged in developing interactive advertising for the web and mobile devices
Contents
Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads;
File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building
Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes
| Bibliographic details |
Paperback, 256 pages, publication date: AUG-2007
ISBN-13: 978-0-240-80949-6
ISBN-10: 0-240-80949-1
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 23.95
USD 34.95
GBP 19.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 6 Nov 2009
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