 |
|
| CONTEMPORARY HOSPITALITY AND TOURISM MANAGEMENT ISSUES IN CHINA AND INDIA
| |
| | |
|
|
Today's Dragons and Tigers
To order this title, and for more information, click here
By
Stephen Ball, Reader in Hospitality Management at the Centre for International Hospitality Management, Sheffield Hallam University
Susan Horner, Principal Lecturer in Marketing, Sheffield Hallam University, UK
Kevin Nield, Principal Lecturer and International Co-ordinator, Sheffield Hallam University
Description
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in
China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in
an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs
from academic colleagues and commercial contacts from the identified region.
Case studies will give real life experiences of hospitality
and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Contents
Foreword by key hospitality and tourism figures from China and India
Contents
Preface
Introduction
Part1 The Chinese and Indian Context
Chapter one: The economic environment
Chapter two: The cultural background
Chapter three: Social and demographic perspectives
Chapter
four: Tourism trends
Part2 Hospitality and Tourism Development and Management in China (including Hong Kong and Macau)
Chapter five:
Hotels and resorts
Chapter six: Restaurants, fast food and contract food service
Chapter seven: Tourism business
Part3 Hospitality
and Tourism Development and Management in India
Chapter eight: Hotels and resorts
Chapter nine: Restaurants, fast food and contract food
service
Chapter ten Tourism business
Conclusions and future developments
Case Studies
Appendices
Index of hospitality and tourism
operators
Subject index
| Bibliographic details |
Paperback, 216 pages, publication date: JUL-2007
ISBN-13: 978-0-7506-6856-9
ISBN-10: 0-7506-6856-3
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
EUR 46.95
GBP 31.99
USD 55.95
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/718
Last update: 25 Nov 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company