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| CIM COURSEBOOK MARKETING COMMUNICATIONS 07/08
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07/08 Edition
To order this title, and for more information, click here
Third Edition
By
Chris Fill, CIM Senior Examiner for the Marketing Communications module; Director of Studies: Marketing Programmes, University of Portsmouth; and
former CIM Senior Examiner for the Integrated Marketing Communications module.
Graham Hughes, MA, MCIM Chartered Marketer, CIM Senior Examiner for the Integrated Marketing Communications Module, and Principal Lecturer in Marketing, Leeds Business School.
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Marketing Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive
and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Marketing Communications Module
Contents
Marketing Communications Industry; Marketing Channels; Relationships and Marketing Communications; Communication Strategies and Planning; Media; Evaluating Communications Effectiveness
| Bibliographic details |
Paperback, 336 pages, publication date: JUN-2007
ISBN-13: 978-0-7506-8461-3
ISBN-10: 0-7506-8461-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 20.99
USD 36.95
EUR 30.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 5 Sep 2009
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