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| MEDIA RELATIONS IN PROPERTY
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To order this title, and for more information, click here
By
Graham Norwood, Graham Norwood is a freelance property writer contributing regularly to the Financial Times, the Daily and Sunday Telegraph, the Daily
Mail, The Guardian and The Observer. He writes a weekly column on global property issues for Emirates Business 24/7, frequently appears
in The Wall Street Journal and is a regular contributor to Estates Gazette and other industry publications.
Kim Tasso, BA DipM FCIM MCIJ MBA, BA DipM FCIM MCIJ MBA, Director of Practical Marketing Consultancy With a quantity surveyor father, over a decade
of working with national and local property practices both inhouse and as a consultant - as well as years consulting for legal and accounting
partnerships - Kim Tasso is well placed to offer down to earth, practical management advice to new and experienced partners. Kim is
qualified in psychology, management, marketing and coach/mentoring and is a freelance journalist - having written a monthly column for
Estates Gazette and co-authored Media relations in property with Graham Norwood. She also wrote Dynamic Practice Development- Selling
skills and techniques for the professions.
Description
Media relations, when done properly, are a vital tool helping property companies to build shareholder value through stronger brands, develop
reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques.
This practical and comprehensive book – peppered with real case studies and comments from numerous people within the property industry – aims to demystify ?the black art of PR?
Audience
Developers, surveyors, architects agents
Contents
Media Relations - Why is it Important?; PR Structure for Property Organisations; What Journalists Want and How you can Provide it; Reactive
PR; Proactive PR; Measuring Effectiveness and Results; Useful Information Sources
| Bibliographic details |
Paperback, 0 pages, publication date: JAN-2006
ISBN-13: 978-0-7282-0491-1
ISBN-10: 0-7282-0491-6
Imprint: ESTATES GAZETTE
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| Price and Ordering |
Price:
EUR 38.95
USD 45.95
GBP 25.99
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Last update: 3 Oct 2009
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