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| CIM REVISION CARDS: CUSTOMER COMMUNICATIONS IN MARKETING 05/06
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To order this title, and for more information, click here
By
Karen Beamish, Marketing Consultant CIM Level Verifier
Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in
passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points
are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the
content therefore always being on hand, making them invaluable resources no matter where you are.
Audience
Students studying for the CIM Professional Certificate in Marketing module entitled Customer Communications in Marketing.
Contents
The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication
technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical
data and visual information; Written communication formats; Customer service and customer care.
| Bibliographic details |
Spiral Bound, 0 pages, publication date: SEP-2005
ISBN-13: 978-0-7506-6770-8
ISBN-10: 0-7506-6770-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 8.99
USD 13.95
EUR 11.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 5 Sep 2009
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