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| CIM REVISION CARD: MARKETING ENVIRONMENT 05/06
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To order this title, and for more information, click here
By
Marketing Knowledge, A global provider of online marketing and management qualifications.
Audience
Students studying for the CIM Professional Certificate in Marketing module entitled Marketing Environment.
Contents
The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative
environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change.
| Bibliographic details |
Paperback, 128 pages, publication date: SEP-2005
ISBN-13: 978-0-7506-6771-5
ISBN-10: 0-7506-6771-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 8.99
USD 13.95
EUR 11.95
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076/736
Last update: 5 Sep 2009
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