By
Jeffrey Peel, Owner, CRM and marketing consultancy practice, Quadriga Consulting, based in the UK.
Description
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past,
CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally
change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered
via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer
support. Peel shows companies how to make the shift to the new paradigm.
Audience:
Senior IT, Customer Service, Marketing and General Business Management, CFOs. Also technical specialists and business/IT students.
