Products CRM Book information Product description Audience Author information and services Ordering information Bibliographic and ordering information Conditions of sale Book-related information Submit your book proposal Other books in same subject area Support & contact About Elsevier Select your view

	CRM Redefining Customer Relationship Management To order this title, and for more information, click here By Jeffrey Peel, Owner, CRM and marketing consultancy practice, Quadriga Consulting, based in the UK. Description In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. Audience Senior IT, Customer Service, Marketing and General Business Management, CFOs. Also technical specialists and business/IT students. Contents The New Customer Challenge; CRM Technology and CRM: The Need for a Communication-Centric Approach; The Analyst's View of CRM; The Application Revolution and Its Implications for CRM; Analytical CRM; Dot-Com CRM Red Herrings and Introducing CMR (and DCM); A Role for Marketing-Oriented CRM Technologies; Selecting Vendor Solutions; Defining CRM Processes; A Researched Approach to CRM; Conclusion; Glossary; Vendor Directory; About the Author; Index Bibliographic details Hardbound, 217 pages, publication date: MAY-2002 ISBN-13: 978-1-55558-263-0 ISBN-10: 1-55558-263-X Imprint: DIGITAL PRESS Price and Ordering Price: EUR 61.95 GBP 40.99 USD 71.95 Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries. See also information about conditions of sale & ordering procedures, and links to our regional sales offices. 077/763 Last update: 27 Sep 2008	Book contents Table of contents Reviews View other people's reviews Submit your review Bookmark this page Recommend this publication Overview of all books