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| CIM REVISION CARDS MARKETING RESEARCH AND INFORMATION
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To order this title, and for more information, click here
Second Edition
By
John Williams, marketing and management consultant
Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in
passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points
are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the
content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted
lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list
of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily
addressed and memorised
Audience
Students studying for the CIM Professional Diploma in Marketing module entitled Marketing Research and Information.
Contents
Preface; Introduction; Information in the knowledge economy; The marketing database; The marketing research process; Using secondary research;
Observation research; Qualitative research; Quantitative data; Questionnaire design; Sampling; Quantitative data analysis; Presenting
marketing research;
| Bibliographic details |
Spiral Bound, 164 pages, publication date: NOV-2006
ISBN-13: 978-0-7506-8294-7
ISBN-10: 0-7506-8294-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 13.95
GBP 9.99
USD 16.95
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076/736
Last update: 5 Sep 2009
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