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Inside the Myths of Search Engine Technology
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By
Ian Witten, University of Waikato, Hamilton, New Zealand.
Marco Gori, University of Siena, Italy
Teresa Numerico, University of Salerno, Italy
Description
In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly
transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business,
keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines.
Search
engines - "web dragons" - are the portals through which we access society's treasure trove of information. How do they stack up against
librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How
is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited
by those who want to sell us their wares? What's coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting
right now - and this book shows you what it will look like and how it will change your world.
Do you use search engines every day?
Are you a developer or a librarian, helping others with their information needs? A researcher or journalist for whom the web has changed
the very way you work? An online marketer or site designer, whose career exists because of the web? Whoever you are: if you care about
information, this book will open your eyes - and make you blink.
About the authors:
Ian H. Witten is professor of computer science
at the University of Waikato, where he directs the New Zealand Digital Library research project. He has published widely on digital libraries,
machine learning, text compression, hypertext, speech synthesis and signal processing, and computer typography. A fellow of the ACM,
he has written several books, including How to Build a Digital Library (2002) and Data Mining (2005), both from Morgan Kaufmann.
Marco
Gori is professor of computer science at the University of Siena, where he leads the artificial intelligence research group. He is the
Chairman of the Italian Chapter of the IEEE Computational Intelligence Society, a fellow of the IEEE and of the ECCAI, and former President
of the Italian Association for Artificial Intelligence.
Teresa Numerico teaches network theory and communication studies at the University
of Rome 3, and is a researcher in Philosophy of Science at the University of Salerno. Previously she was employed as a business development
and marketing manager for various media companies, including the Italian branch of Turner Broadcasting System (CNN and Cartoon Network).
Audience
Those interested in or who need information on today's fast-changing landscape of information access, who use search engines daily and
may be affected by web spamming, selective access to information, or the problems of monopolistic control of information – just to name
a few. Typical readers would be those in the software business, in particular in search engines, web content management, knowledge management,
web advertising, and the law and ethics that surround this field; professionals in information science; librarians; and anyone that is
interested in the ways in which the increasing amount of information will become accessible to us.
Contents
Preface
1. Setting the Scene
According to the Philosophers
Enter the Technologists
The Information Revolution
The World-Wide
Web
So What?
Notes and Sources
2. Literature and The Web
Changing Face of Libraries
Metadata
So What?
Notes and
Sources
3. Meet the Web
Basic Concepts
Web Pages: Documents and Beyond
Metrology and Scaling
Structure of the Web
So
What?
Notes and Sources
4. How to Search
Searching Text
Searching in a Web
Developments in Web Search
So What?
Notes and Sources
5. The Web Wars
Preserving the Ecosystem
Increasing Visibility: Tricks of the Trade
Business, Ethics, and
Spam
The Anti-Spam War
So What?
Notes and Sources
6. Who Controls Information?
The Violence of the Archive
Web Democracy
Privacy and Censorship
Copyright and the Public Domain
The Business of Search
So What?
Notes and Sources
7. The Dragons
Evolve
Communities
Private Subnetworks
The User as Librarian
Your Computer and the Web
So What?
Notes and Sources
References
Index
| Bibliographic details |
Paperback, 288 pages, publication date: NOV-2006
ISBN-13: 978-0-12-370609-6
ISBN-10: 0-12-370609-2
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
EUR 29.95
USD 35.95
GBP 25
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Last update: 22 Sep 2009
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