 |
|
| THE PURSUIT OF NEW PRODUCT DEVELOPMENT
| |
| | |
|
|
 The Business Development Process
To order this title, and for more information, click here
By
Marc Annacchino, Marconi Product Development Institute, Greenfield, WI, USA
Description
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and
well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer,
and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process.
Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples,
organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and
how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product
development team better adapt to change and a dynamic market in today?s global economy through product platform management, and do so
rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they
plan for that change and growth ahead.
Audience
Product managers and Design Engineers; Industrial Engineers; Graduate students enrolled in product development or industrial management
and MBA programs or courses; Executives and managers involved with overseeing new product development
Contents
Chapter 1: The Business Objective
Chapter 2: Market Opportunity
Chapter 3: The Business Concept the New Product
Chapter 4: The Product
and Business Plan
Chapter 5: Justifying a Program: The Accounting Viewpoint
Chapter 6: Starting Out
Chapter 7: Executing the Plan
Chapter 8: Manufacturing Development
Chapter 9: The Prelaunch Checklist
Chapter 10: The Product Launch
Chapter 11: The Pursuit and
Product Management
Chapter 12: Business Development Records Format
| Bibliographic details |
Hardbound, 536 pages, publication date: DEC-2006
ISBN-13: 978-0-7506-7993-0
ISBN-10: 0-7506-7993-X
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
GBP 49.99
EUR 62.99
USD 83.95
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
034/311
Last update: 27 Sep 2008
|
|
| |
| | |
|
|
| |
