By
Marc Annacchino, Marconi Product Development Institute, Greenfield, WI, USA
Description
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and
well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer,
and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process.
Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples,
organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and
how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product
development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so
rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they
plan for that change and growth ahead.
Audience:
Product managers and Design Engineers; Industrial Engineers; Graduate students enrolled in product development or industrial management
and MBA programs or courses; Executives and managers involved with overseeing new product development
