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| CIM REVISION CARDS MARKETING FUNDAMENTALS
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To order this title, and for more information, click here
Second Edition
By
Maggie Jones, Level verifier for the CIM Professional Certificate in Marketing.
Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in
passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points
are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the
content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted
lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list
of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily
addressed and memorised
Audience
Students studying for the CIM Professional Certificate in Marketing module entitled Marketing Fundamentals.
Contents
The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix:
new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The
marketing mix: service and customer care; Marketing in context.
| Bibliographic details |
Spiral Bound, 118 pages, publication date: OCT-2006
ISBN-13: 978-0-7506-8283-1
ISBN-10: 0-7506-8283-3
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 8.99
USD 15.95
EUR 12.95
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076/736
Last update: 5 Sep 2009
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