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| WRITING FOR MULTIMEDIA AND WEB, 3E
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Content Development for Bloggers and Professionals
To order this title, and for more information, click here
Third Edition
By
Timothy Garrand, Specializes in writing and information architecture for interactive media. He has written for print, film, video, multimedia, and the
Web. He is currently a senior Interactive Architect at Immersant where he creates the interactive architecture and content for major
Websites. Previously, he owned the media development company, InterWrite. He is a frequent speaker at conferences and professional gatherings.
Description
Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an
interactive writer or designer, you need to understand how to create content for all types of new media.
Writing for Multimedia and
the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training
programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web
professionals, as well as a classroom text for interactive writing and design.
New Sections and Completely Updated Chapters:
*Writing
a corporate web site: T. Rowe Price
*Creating blogs and podcasts
*Web writing tips from usability experts
*Optimizing text for web search
engines
*Defining the user with use cases and user scenarios
*Dealing with web editors
*Software for organizing and writing interactive
media content
*Script formats for all types of multimedia and web projects
*Writing careers
Audience
Writers; scriptwriters; web designers; multimedia project managers; interactive writers and students of these subjects.
Contents
Interactivity and the Writer; Writing for Many Media; High-Level Design, Management, and Technical Skills Useful to the Interactive Writer;
The Multimedia and Web Site Production Team; Script and Proposal Formatting; Defining and Achieving Goals for Informational Multimedia
and Web Sites; Information Multimedia and Web Architecture; Introduction to the Informational Multimedia and Web Site Case Studies; Case
Study - Writing a Marketing Web Site from Proposal to Documentation, Prudential Veroni Realty; Case Study - Corporate Web Site, T. Rowe
Price; Case Study - Research Portal Web Site and the Online Feature Story, Britanica.com and the Harlem Renaissance; Case Study - E-Learning:
Interactive Math and Statistics Lessons; Case Study - Museum Kiosk, The Naticus Shipbuilding Company; Case Study - Training, Vital Signs;
Interactive Multimedia Narrative and Linear Narrative; The Elements of Interactive Multimedia Narrative; Introduction to the Narrative
Multimedia Case Studies; Case Study - Adapting Classic Books to a Computer Game for the Female Audience, Nancy Drew; Case Study - Adding
Story to Simulation, Amped 3; Case Study - Parallel Stories Narrative, The Pandora Detective; Case Study - Worlds Narrative, Dust a Tale
of the Wired West; Case Study - Immersive Exhibit, The New England Economic Adventure; Conclusion - Becoming a Professional Interactive
Writer.
| Bibliographic details |
Paperback, 520 pages, publication date: JUL-2006
ISBN-13: 978-0-240-80822-2
ISBN-10: 0-240-80822-3
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
GBP 26.99
EUR 28.95
USD 42.95
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Last update: 26 Feb 2010
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