By
Timothy Garrand, Specializes in writing and information architecture for interactive media. He has written for print, film, video, multimedia, and the
Web. He is currently a senior Interactive Architect at Immersant where he creates the interactive architecture and content for major
Websites. Previously, he owned the media development company, InterWrite. He is a frequent speaker at conferences and professional gatherings.
Timothy Garrand, Specializes in writing and information architecture for interactive media. He has written for print, film, video, multimedia, and the
Web. He is currently a senior Interactive Architect at Immersant where he creates the interactive architecture and content for major
Websites. Previously, he owned the media development company, InterWrite. He is a frequent speaker at conferences and professional gatherings.
Description
Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an
interactive writer or designer, you need to understand how to create content for all types of new media.
Writing for Multimedia and
the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training
programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web
professionals, as well as a classroom text for interactive writing and design.
New Sections and Completely Updated Chapters:
*Writing
a corporate web site: T. Rowe Price
*Creating blogs and podcasts
*Web writing tips from usability experts
*Optimizing text for web
search engines
*Defining the user with use cases and user scenarios
*Dealing with web editors
*Software for organizing and writing
interactive media content
*Script formats for all types of multimedia and web projects
*Writing careers
Audience:
Writers; scriptwriters; web designers; multimedia project managers; interactive writers and students of these subjects.
