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| INTRODUCTION TO MARKETING PLANS - DVD
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To order this title, and for more information, click here
By
Malcolm McDonald, Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK
Audience
Marketing Managers and Business Executives; CIM/CAM students; Business Studies Students
Contents
Module 1: The Marketing Process
Module 2 & 3: The Marketing Planning Process
Module 4 & 5: Audits
Module 6: Objectives and Strategies
Modules 7, 8, 9 & 10:Plans (individual plans examined such as advertising campaign)
Module 11:Information, forecasting, organising
Module 12:Designing a system
| Bibliographic details |
Video, 0 pages, publication date: SEP-2007
ISBN-13: 978-0-7506-6838-5
ISBN-10: 0-7506-6838-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
USD 142
EUR 126
GBP 90
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/735
Last update: 5 Sep 2009
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