concepts and cases To order this title, and for more information, click here
By Alan Clarke, Professor, University of Pannonia, Hungary, and the Christel deHaan Travel and Tourism Research Institute, University of Nottingham, UK Wei Chen, Senior Lecturer in Tourism and Hospitality, Sheffield Hallam University, UK
Description International Hospitality Management: issues and applications brings together the latest developments in global hospitality
operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism
industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management
theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The
awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text.
International
Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and
performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management
theory and practice to the hospitality industry.
Consisting of three 3 parts divided into 14 chapters, each of which deals with a major
topic of international management, the book has been thoroughly developed with consistent learning features throughout, including:
Specified
learning outcomes for each chapter
International case studies including major world events such as the September 11 Terrorist
Attacks, the Argentine Financial Crisis, The SARS virus, The Institution of Euro, the accession of China to the World Trade Organization.,
and the expansion of European Union, as well as international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks
etc. It introduces the global market situation, including Americas, Europe, Asia Pacific, and Middle East.
Study questions
and discussion questions to consolidate learning and understanding.
Links to relevant websites at the end of each chapter
On-line resources and a test bank is available for lecturers and students
Audience
Level 2 and 3 undergradute and postgraduate degree courses in Hospitality Management.
Contents Part 1 The International Hospitality and Tourism Industries environment.
Chapter 1 The Context of International Hospitality Management
Learning outcomes
The context of international management in the hospitality industry.
interpreting the concept of international
management and
an introduction to the opportunities and pitfalls of globalisation
commenting on past and current
influences to establish a view on future trends and developments.
general environment and can interact within hospitality and
tourism industry.
Cultural factors,
Political factors,
Legal factors,
Economic factors
Technological factors.
International Case Study
Discussion Questions
Link to the website resources and test questions
Chapter 2 International Management and Culture
Learning Outcomes
the concept of culture
managing cultural diversity.
culture and the development of organisations
the international dimensions of the hospitality industries and the complexities
of multicultural working, both within the workforce and within the worker/organisation/client interfaces.
growing expectations
within the hospitality industry as the culture of the guests becomes more sophisticated and articulated.
International Case
Study
Discussion Questions
Link to the website resources and test questions
Chapter 3 The dynamics of the hospitality industry
Learning
Outcomes
the dynamics of the hospitality industry
globalisation theory and the changes in the hospitality industries:the
accommodation, restaurant, brewing and leisure industry
the maturing hospitality industry with high levels of penetration in
traditional markets find
domestic growth and international markets
branding loyalty within the hotel industry
opportunities to increase business in areas of economic upturn and hedge against economic downturns in other locations.
International Case Study
Discussion Questions
Link to the website resources and test questions
Chapter 4 The development of Markets
and Multinational enterprises
Learning Outcomes
the development of Multinational enterprises
advantages and disadvantages
of a range of market entry modes,
Exporting,
Licensing,
franchising,
Management contracts,
Joint Venture,
Independent subsidiary.
International Case Study
Discussion Questions
Link to the website resources
and test questions
Part 2 Aspects of strategic and functional management within the operation.
Chapter 5 Ethics and social responsibility
of international hospitality organisations
Learning outcomes
the typology of ethics and social responsibility of international
hospitality organisations
ethical dilemmas
social responsibility challenges facing global organisations in international
development,
the fair trade,
green issues,
sex tourism
gambling.
International Case
Study
Discussion Questions
Link to the website resources and test questions
Chapter 6 The international dimensions of marketing.
Learning
Outcomes
the principles of marketing
supporting and implementing the competitive strategy of an organization.
the marketing mix
the marketing tools and techniques
influence the market place.
design and implement
the traditional marketing mix four P's, namely, product; price; promotion and place
the extension to the seven Ps (people,
physical evidence and process).
International Case Study
Discussion Questions
Link to the website resources and test questions
Chapter 7 The international dimensions of human resource management.
Learning Outcomes
the international dimensions of human
resource management.
Employment insecurity
seasonality,
fluctuations in demand,
part-time and
temporary employment.
The turnover of personnel in the hotel and catering sector is legendary in terms of its scale.
local
issues managed in the international context.
International Case Study
Discussion Questions
Link to the website resources and
test questions
Chapter 8 The dimensions of international finance principles
Learning Outcomes
international finance principles
and theories
financial performance measurement
investment and return ratios
the positive and negative impacts
from the single currency
international.
International Case Study
Discussion Questions
Link to the website resources
and test questions
Chapter 9 E-business and the implications for the hospitality industry.
Learning Outcomes
major issues
involved in the e-business from the worldwide perspective
implications for the hospitality industry.
Mediation and
Intermediaries
Technological determination
Technological dominance
International Case Study
Discussion Questions
Link to the website resources and test questions
Chapter 10 Culturally different locations, cultural backgrounds and clients from all
around the world
Learning Outcomes
Cultural identities
Multicultural appreciation
Cultural recognition and
respect
developing practices to work in culturally different locations
staff from many different cultural backgrounds
and
clients from all around the world
International Case Study
Discussion Questions
Link to the website resources
and test questions
Part 3 The drivers of change in the international environment.
Chapter 11 SMEs advantages and disadvantages in
global competition.
Learning Outcomes
advantages and disadvantages of SMEs in the global competition
The EU enterprise
policy to support SMEs
strategic choices for SMEs
competion
complement multinational hospitality companies
across the world and within specific markets.
International Case Study
Discussion Questions
Link to the website resources and
test questions
Chapter 12 The major global hospitality markets analysis: Europe and the Americas
Learning Outcomes
holistic
accounts of the global international market
development trends
critical assessment of the trends and
international
management challenges
International Case Study
Discussion Questions
Link to the website resources and test questions
Chapter
13 The major global hospitality markets analysis: Asia-Pacific, and the Middle East.
Learning Outcomes
holistic accounts of
the global international market
development trends
critical assessment of the trends and
international
management challenges For example East Asia and Pacific stand out as the regions with the largest growth rates of international tourist
arrivals to Europe over the period 2000 – 2020, and the Middle East offers a remarkable collection of centres of great touristic appeal,
creating a natural visitor magnetism.
International Case Study
Discussion Questions
Link to the website resources and test
questions
Chapter 14 An evaluation of an international case study.
Learning Outcomes
critical overview of international hospitality
management
evaluation of an international case study.
the interactive forum proposed for the website.
International
Case Study
Discussion Questions
Link to the website resources and test questions
Bibliography
Index
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company