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| HOTEL CONVENTION SALES, SERVICES AND OPERATIONS
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To order this title, and for more information, click here
By
Pat Golden-Romero, Lecturer, University of Nevada, USA
Description
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful ?how- to? guide, it takes
students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.
In addition, it profiles
the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes
?Industry Insiders? planning tips and case studies direct from professionals in Convention Services departments.
Audience
Mid- to upper-level undergraduates in HLT
Contents
The Convention and Meetings Industry: an overview & introduction; The Association Meetings & Convention Market; The Corporate Meetings
Market; The Incentive, SMERF & other Markets; Role of Convention Bureaus & other Destination Marketing Organizations; Marketing & Advertising
Strategies for each of these Markets; Convention Sales Negotiations & Contracts; Food/Beverage Function Planning; Meeting Room/Convention
Planning; Onsite Event Planning Timeline; Servicing the Event; Exhibition & Trade Show Industry Overview; Industry Trends & Forecasts.
| Bibliographic details |
Paperback, 336 pages, publication date: APR-2007
ISBN-13: 978-0-7506-7902-2
ISBN-10: 0-7506-7902-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 52.95
USD 57.95
GBP 36.99
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Last update: 25 Nov 2009
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