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| STRATEGIC MANAGEMENT
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Global Cultural Perspectives for Profit and Non-Profit Organizations
To order this title, and for more information, click here
By
Marios Katsioloudes, Professor of Management, School of Business and Management, American University of Sharjah, United Arab Emirates
Description
Strategic Management has a unique approach goes beyond the traditional application for the for profit sector to address issues for the
non-profit sector. It is the only graduate-level text that approaches strategic management from a global cultural perspective.
Audience
Strategic Planning, Strategic Management on Business Policy and International Management courses
Contents
Chapter 1: An Introduction to the Strategic Planning Process (SPP)
Chapter 2: Contemporary Issues In the Strategic Planning Process (SPP)
Chapter 3: External Strategic Audit
Chapter 4: Internal Strategic Audit
Chapter 5: Strategic Options -Corporate Level
Chapter 6: Strategic
Choice Options - Business and Functional Levels
Chapter 7: Implementing Strategies in the Business and Functional Levels
Chapter 8: Evaluation
and Control in Strategic Planning
Chapter 9: A Strategic Planning Process (SPP) Model for the Nonprofit Sector
Chapter 10: Strategic
Marketing For The Public And The Non-Profit Sectors
Chapter 11: A Framework of Global Strategic Planning
Chapter 12: Doing Business With
Newly Emerging Market (NEM) Economies
| Bibliographic details |
Paperback, 408 pages, publication date: FEB-2006
ISBN-13: 978-0-7506-7966-4
ISBN-10: 0-7506-7966-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 47.95
GBP 33.99
USD 57.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/720
Last update: 5 Sep 2009
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