Winning at Collaboration Commerce

The Next Competitive Advantage

Winning at Collaboration Commerce on ScienceDirect(Opens new window)

Published: NOV-2005
ISBN 10: 0-7506-7817-8
ISBN 13: 978-0-7506-7817-9
Imprint: BUTTERWORTH HEINEMANN


By
Heidi Collins, Heidi Collins, LLC, Allentown, PA
Cindy Gordon, Ph.D., Helix Commerce International Inc, Toronto, ONT, Canada
José Cl&aacut Terra, Ph.D., CEO of TerraForum Consulting, São Paulo, Brazil

Description
"Real time Collaboration Enterprise" is the new business model for market domination. Billions of dollars will be spent in this field, and by 2007 the majority of Global 1000 enterprises will be deploying real-time collaboration business processes to be a core of their business portfolios. Based on their extensive experience with cutting-edge technology, the authors discuss how to successfully implement collaboration commerce solutions, reporting lessons learned from leading companies such as P&G, Astra Zeneca, SAP, and Microsoft.

Audience:
Executives charged with improving efficiency and revenue across the value chain, CEOs, CFOs,VPs of IT


 
Last update: 12 Apr 2012