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| CIM COURSEBOOK 05/06 ANALYSIS AND EVALUATION
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To order this title, and for more information, click here
By
Wendy Lomax, CIM Senior Examiner for the Analysis and Evaluation module, and Head of the Department of Strategy, Entrepreneurship and Marketing, Kingston Business School, Kingston University
Description
Elsevier/Butterworth-Heinemann?s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated
Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you
need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly,
interactive and relevant, ensuring it is the definitive companion to this year?s CIM marketing course. Each Coursebook is accompanied
by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where
you can:
- Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
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Receive regular tutorials on key topics from Marketing Knowledge
- Search the Coursebook online for easy access to definitions
and key concepts
- Access the glossary for a comprehensive list of marketing terms and their meanings
Audience
Specifically written for students taking the Analysis and Evaluation module of the CIM Professional Postgraduate Diploma in Marketing course.
Contents
Preface; Introduction; Evaluation performance: marketing metrics; Brand valuation; Auditing marketing activities; Evaluating performance:
financial measures; Analysing the external environment; Analysing the internal environment; Characteristics of the global marketplace;
Defining competitive advantage; Appendices; Index
| Bibliographic details |
Paperback, 304 pages, publication date: JUL-2005
ISBN-13: 978-0-7506-6651-0
ISBN-10: 0-7506-6651-X
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 35.95
USD 35.95
GBP 23.99
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Last update: 5 Sep 2009
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