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| MANAGEMENT OF EVENT OPERATIONS
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To order this title, and for more information, click here
By
Julia Tum, UK Centre for Events Management, Leeds Metropolitan University, UK
Philippa Norton, UK Centre for Events Management, Leeds Metropolitan University, UK
J. Nevan Wright, Auckland University of Technology, New Zealand; Henley Management College, UK
Included in series
Events Management,
Description
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to
the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the
traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The
approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances
many views and needs from diverse stakeholders.
Audience
Levels 2 and 3 of Events Management degree courses and related options (from 2004 there will be over 70 degree courses in Events in the
UK alone. A rapidly growing area). Also Masters students on conversion courses and professionals already in the industry.
Contents
Introduction; An overview of operations: The events organisations and project management; Assessing customer needs; How operations achieve
strategic objectives; Managing inter-relationships within the event industry; An inner-view of operations: Planning and control of an
event project and its implementation; Forecasting techniques and capacity management strategies; Scheduling, inventory and time management;
Resource decisions; Overall quality: Managing staff motivations; What quality awareness offers; Project evaluation; Doing it differently;
Glossary; Index
| Bibliographic details |
Paperback, 288 pages, publication date: SEP-2005
ISBN-13: 978-0-7506-6362-5
ISBN-10: 0-7506-6362-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 45.95
GBP 31.99
USD 48.95
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Last update: 5 Sep 2009
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