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| COST-JUSTIFYING USABILITY
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An Update for the Internet Age, Second Edition
To order this title, and for more information, click here
Second Edition
Edited By
Randolph Bias, University of Texas at Austin
Deborah Mayhew, Deborah J. Mayhew and Associates, West Tisbury, MA, U.S.A.
Included in series
Interactive Technologies,
Description
You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time?guarantee
a robust ROI!?ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability
to others?
In this completely revised and new edition, Randolph G. Bias (University of Texas at Austin, with 25 years' experience as
a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other
seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying
usability for Web sites and intranets, for the complex applications we have today, and for a host of products?offering techniques, examples,
and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a
born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment.
Audience
Usability professionals and others who serve in this role, including user interface designers, information architects, or software or web development managers.
Contents
Introduction:
1. Justifying cost-justifying usability
2. Return on investment for usable user-interface design: Examples and statistics
Framework:
3. A basic framework for cost-justifying usability engineering on Web development projects
4. A business case approach to
usability
5.Marketing usability
6. Dot coms
Organizational and Design Context:
7. Cost-justification of usability engineering: A vendor's
perspective
8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility,
team longevity, and product success
9. Usability science as an independent research service
10. ROI in Human Factors for Web Applications
11. The business case for international user centered design
12. Cost-justification of usability engineering for international Web sites
13. The ROI of accessibility
Methods and Approaches:
14. Ethnography/Field research at Microsoft
15. Out of the box: Approaches to
good initial interface designs;
16. Keystroke level modeling as a cost-justification tool
17. The RITE method
18. Sample size and user
testing – how much is enough?
19. Cost-justifying online surveys
20.Cost benefits framework and case studies
21. Want respect? Respect
the shareholder: Usability at Sprint
22. Conclusion, wrap-up, next steps
| Bibliographic details |
Paperback, 640 pages, publication date: APR-2005
ISBN-13: 978-0-12-095811-5
ISBN-10: 0-12-095811-2
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
GBP 49
EUR 57.95
USD 72.95
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Last update: 30 Nov 2009
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